The author explains how the advertising industry is going through change and how professionals need to adapt, learn, un-learn and keep the legend going
CVL Srinivas and D Shivakumar discuss the importance of brand trust and list ways to build trustworthy brands
Wavemaker is "a real word", "memorable" and "easy to pronounce and spell" and the company’s logo, WM, "reflects the agency’s heritage" as part of WPP and its media-buying arm, GroupM, said global CEO, Tim Castree
Assurance runs contrary to some reports in APAC
WPP has fallen victim to a cyber attack involving a ransomware virus, with staff told to disconnect their computers.
In an exclusive interview with Campaign India, Terry Savage, chairman, Cannes Lions speaks about the future of the Cannes Lions festival
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