wpp
WPP’s Mark Read on the outlook for 2024, bonuses, fewer freelancers and job cuts
The CEO talks to Campaign after WPP's revenues grew less than 1%
Global new business spotlight: Publicis dominates with four major wins
While Starcom retained BMW's $250 million business in China, the biggest wins for the final quarter of 2023 came from the US, with WPP showing the biggest growth on the media side
WPP creative agency revenues down 1.6% in 2023 while GroupM's rise by 4.9%
North America saw revenues fall by 2.7% for the year, while APAC, Latin America, Africa, Middle East and Central and Eastern Europe grew organic revenues by 3.7%
Verdict on WPP’s AI pitch to investors: ‘If only the company were growing more strongly’
Campaign reports from capital markets day where WPP presented to investors
WPP takes $158.3 million restructure hit, doubles down on tech
The group made the announcement ahead of its Capital Markets Day on 30 January
‘It’s going to be unbeatable’: WPP’s Mark Read discusses BCW-H&K merger
Mark Read details the thinking behind the move, including what role AI may have played
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