wpp

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Babita's blog: 'Advertising Pride'
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Nov 08, 2017

Babita's blog: 'Advertising Pride'

The author explains how the advertising industry is going through change and how professionals need to adapt, learn, un-learn and keep the legend going

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‘Brands that cover up mistakes, do worse than brands that apologise'
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Oct 30, 2017

‘Brands that cover up mistakes, do worse than brands that apologise'

CVL Srinivas and D Shivakumar discuss the importance of brand trust and list ways to build trustworthy brands

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WPP unveils Wavemaker as name of merged MEC-Maxus agency
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Sep 06, 2017

WPP unveils Wavemaker as name of merged MEC-Maxus agency

Wavemaker is "a real word", "memorable" and "easy to pronounce and spell" and the company’s logo, WM, "reflects the agency’s heritage" as part of WPP and its media-buying arm, GroupM, said global CEO, Tim Castree

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Sorrell insists WPP is 'open for business' following attack
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Jun 29, 2017

Sorrell insists WPP is 'open for business' following attack

Assurance runs contrary to some reports in APAC

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WPP falls victim to 'cyber attack'
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Jun 28, 2017

WPP falls victim to 'cyber attack'

WPP has fallen victim to a cyber attack involving a ransomware virus, with staff told to disconnect their computers.

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'We will continue to be good listeners': Terry Savage, chairman, Cannes Lions
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Jun 27, 2017

'We will continue to be good listeners': Terry Savage, chairman, Cannes Lions

In an exclusive interview with Campaign India, Terry Savage, chairman, Cannes Lions speaks about the future of the Cannes Lions festival

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