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Can we trust ChatGPT as an analytics tool?
A year on from a rather disappointing test, can a reinvigorated ChatGPT win back credentials as an analytics tool—and can we trust it with our data?
Navigating the storm: Crisis communications in the ...
As the pace of communications gets rapider in the digital age, navigating messaging with proactivity, precision, and patience can make all the difference in managing an organisation's reputation. VFS Global's chief communications officer explains.
Ad volumes spike by 16% as IPL 17 attracts new ...
The latest TAM Sports ad index also found the number of categories and advertisers for this IPL 17 season increased by 45%.
Truth be told: How India's Gen Z is handling the ...
A recent survey by The 23 Watt reveals concerning trends: Fake news is widespread, and 91% of Gen Z in the capital region believe it can influence voting decisions.