Campaign India Team
Mar 15, 2014

Weekend fun (2): Play Holi with Dulux on Facebook

Sab TV and Colors are also leveraging the festival

Weekend fun (2): Play Holi with Dulux on Facebook
Dulux Paints from the house of AkzoNobel has launched a digital activation called 'Spread the colours'. The campaign activated via social media spreads colour to users' profile page with the help of the brand's three characters – Vinny, Sid and Sammy. Here's a video of how this works. 
 
TV channels are also joining in for the celebrations.
 
Sab TV has launched Sab Ki Filmy Holi. The program will showcase Sab TV stars performing to different songs on 17 March from 9 pm onwards.
 
Colors will be also be airing a special episode of Comedy Nights With Kapil. The show will be called, 'Comedy Nights with Kapil - Hansi Ke Rang' and will air for two hours from 9 pm onwards on Saturday, 15 March. 
 
Have a colourful Holi!
Source:
Campaign India

Related Articles

Just Published

18 hours ago

Interactive Avenues and Chhanv Foundation join ...

The campaign leverages a social media viral trend to raise awareness and funds for the 'Sheroes Hangout Cafe'.

20 hours ago

Culture, connection and communication: Thriving ...

As the push to stand out becomes even more critical in a concentrated public relations landscape, Mint+Milk PR's Komal Rukhana gives brands four helpful tips on how to navigate and shine amongst the clutter.

21 hours ago

Leo Burnett India elevates Vikram Pandey and Sachin ...

Previously serving as national creative directors, both will continue to work under the leadership of Rajdeepak Das, the chief creative officer of Publicis Groupe South Asia and chairman of Leo Burnett South Asia.

22 hours ago

Omnicom expands presence in India, opens new ...

The global agency network has opened three new campus locations in Bengaluru, Chennai and Gurugram, with a fourth due to be opened in Hyderabad in October.