The WARC Creative 100, Effective 100 and Media 100, a range of rankings based on the most awarded global campaigns, have been released.
Following the disruption to the awards industry caused by Covid-19 with many shows paused in 2020 and resuming in 2021 to judge two-years of work, the release of the full WARC Rankings 2021 were postponed from Q1 to now. The WARC Rankings 2022 (work tracked during 2021) will be released in Q1 next year.
India is down one position to number three on the 'Effective' chart. China replaced it at number two (up from number four). The USA continues to lead that chart.
Amy Rodgers, managing editor, research and rankings, Warc, said, “The results of the Warc Rankings 2021 bring together the most awarded campaigns and companies of 2020 and are a fantastic showcase of a combination of the best work the industry produced pre-pandemic as well as exceptional work notable for its response to the volatility caused by Covid-19. Not only do these rankings provide inspiration, but they bring recognition to outstanding campaigns and the talent of our industry.”
The most highly ranked campaigns and companies of the Warc rankings 2021 are as follows.
Creative 100
Campaigns:
1: Moldy Whopper · Burger King · INGO Stockholm / DAVID Miami / Publicis Bucharest · 800.9 points
2: Stevenage Challenge · Burger King · DAVID Madrid / DAVID Miami · 483.5 points
3: The E.V.A. Initiative · Volvo · Forsman & Bodenfors Gothenburg · 272.1 points
11: The Punishing Signal · Mumbai Police · FCB Interface · India 157.5
30: Times Out & Proud Classifieds · The Times of India· FCB Ulka Mumbai · India 100.4
39: Now, words aren't just heard. But felt. · Samsung · Cheil Gurugram · India 80.7
88: The 8-bit Journo · Vice Media · Dentsu Webchutney · 52.6
Brands:
1: Burger King · 680.3 points · no change from #1
2: Ikea · 564 points · up from #4
3: Diesel · 359.7 points · up from #9
Advertisers:
1: Restaurant Brands International · Canada · 816.9 points · no change from #1
2: Anheuser-Busch InBev · Belgium · 811.3 points · up from #3
3: Ikea · Sweden · 564 points · up from #8
Agencies:
1: DAVID Miami · Ogilvy · 483.6 points · up from #23
2: Impact BBDO Dubai · BBDO Worldwide · 477.9 points · up from #5
3: Publicis Milan · Publicis Worldwide · 386.6 points · up from #7
30: FCB Interface Mumbai · Interpublic Group · 157.5
Networks:
1: Ogilvy · 2186.1 points · up from #5
2: BBDO Worldwide · 1409 points · down from #1
3: DDB Worldwide · 1128.9 points · down from #2
Holding Companies:
1: WPP · 3724.3 points · up from #3
2: Omnicom Group · 3680.2 points · down from #1
3: Interpublic Group · 2480.9 points · down from #2
Countries:
1: USA · 3603.2 points · no change #1
2: UK · 1111 points · no change #2
3: Brazil · 1083.6 points · no change #3
8: India · 703.5
Media 100
Campaigns:
1:Rabbi Bot · Always · MediaCom Connections Tel Aviv / ACW Grey Tel Aviv / GO Digital Marketing Netanya · 95.4 points
2: The Shape of History · Hulu · UM Los Angeles · 81.1 points
3: Naming The Invisible By Digital Birth Registration · Telenor · Ogilvy Islamabad · 70 points
5: Sons Share The Load · Ariel · MediaCom Mumbai · 54.6 points
38: The Adaptive Data Lighthouse 2.0 · Lifebuoy · Mindshare Mumbai · 34.2 points
38: The Predictive Bell-Weather · Lifebuoy · Mindshare Mumbai · 34.2 points
42: Delivering hygiene one meal at a time · Lifebuoy · Mindshare Mumbai · 33.3 points
51: The world's most travelled billboard · Johnnie Walker · WYP Mumbai · 25.8 points
Brands:
1: McDonald’s · 135.3 points · up from #8
2: Nike · 118.6 points · up from #4
3: Always · 92.7 points · new entry
Advertisers:
1: Unilever · Netherlands / UK · 346.4 points · no change #1
2: Procter & Gamble · US · 278.8 points · up from #3
3: The Walt Disney Company · US · 183.7 points · up from #10
Agencies:
1: Mindshare Shanghai · Mindshare Worldwide · 215.4 points · up from #2
2: MediaCom Connections Tel Aviv · MediaCom · 184.1 · up from #6
3: Mindshare Ho Chi Minh City · Mindshare Worldwide · 122.2 points · up from #15
5: Mindshare Mumbai · Mindshare Worldwide · 114.6 points
17: Mediacom Mumbai · Mediacom · 62.5 points
Networks:
1: Mindshare Worldwide · 774.6 points · no change #1
2: MediaCom · 695.7 points · no change #2
3: IPG Mediabrands · 585.5 points · no change #3
Holding companies:
1: WPP · 2038.9 points · no change #1
2: Omnicom Group · 1206.9 points · no change #2
3: Interpublic Group · 958.9 points · no change #3
Countries:
1: USA · 1274.4 points · no change #1
2: UK · 711.5 points· no change #2
3: China · 431.1 points · no change #3
4: India · 298.9 points
Effective 100:
Campaigns:
1: I’m Drinking It For You · DB Export · Colenso BBDO Auckland / Carat Auckland / Red Star Auckland · 51.7 points
2: Can’t Touch This · Cheetos · Goodby Silverstein & Partners San Francisco · 50 points
3: Michelin Impossible · KFC · Ogilvy Sydney · 47.2 points
13: Project Free Period · Stayfree · DDB Mudra Group · 34.5 points
31: Out & Proud – India Comes Out of the Closet · The Times of India · FCB Ulka Mumbai · 28.3 points
46: Overcoming India's Toilet Divide · Harpic · McCann New Delhi · 23.5 points
79: The 8-bit Journo · Vice · Dentsu Webchutney · 20 points
85: Coke2Home · Coca-Cola · McCann New Delhi · 19.1 points
87: Fix it or forfeit it · Fevikwik · Ogilvy Mumbai · 18.5 points
94: #StopMithani · HDFC Bank · Leo Burnett Mumbai · 17.6 points
Brands:
1: McDonald’s · 209.8 points · no change #1
2: KFC · 163.3 points · up from #4
3: Coca-Cola · 135.9 points · down from #2
Advertisers:
1: Unilever · Netherlands / UK · 240 points · no change #1
2: McDonald’s · US · 209.8 points · up from #6
3: The Coca Cola Company · 166.3 points · down from #2
Creative agencies:
1: FP7 McCann Dubai · McCann Worldgroup · 95.8 points · no change #1
2: Colenso BBDO Auckland · BBDO Worldwide · 92.9 points · new entry
3: BMF Sydney · Enero Group · 92.1 points · new entry
12: DDB Mudra Group Mumbai · DDB Worldwide · 65.9 points
16: Leo Burnett Mumbai · Leo Burnett · 56.8 points
32: Ogilvy Mumbai · Ogilvy · 40 points
45: Dentsu Webchuntey · Mumbai · 33.5 points
Digital/specialist agencies:
1: Ingage Istanbul · Group M · 46.6 points · up from #46
2: AFFINITY Sydney · 39.5 points · new entry
3: Tribal Worldwide Bogotá · DDB Worldwide · 35.7 points · new entry
11: Jack in the Box Mumbai · The 120 Media Collective · 21.5 points
11: Edelman Mumbai · DJE Holdings · 21.5 points
49: Siriti Mumbai · 9 points
Media agencies:
1: Carat London · Dentsu International · 61.3 points · new entry
2: Mindshare Istanbul · Mindshare Worldwide · 56.8 points · up from #4
3: Carat Auckland · Dentsu International · 51.6 points · up from #35
Networks:
1: McCann Worldgroup · Interpublic Group · 694.1 points · no change #1
2: BBDO Worldgroup · Omnicom Group · 683.3 points · no change #2
3: Dentsu International · Dentsu · 569.7 points · up from #5
Holding companies:
1: WPP · 1897 points · no change #1
2: Omnicom Group · 1749.7 points · no change #2
3: Interpublic Group · 1358.7 points · no change #3
Countries:
1: USA · 1171.1 points · no change #1
2: China · 699.4 points · up from #4
3: India · 629.6 points · down from #2
