WARC has released the Creative 100, an independent global index of creative excellence in advertising, and successor of the Gunn Report.
The rankings feature the most awarded campaigns, agencies, networks, holding companies, brands, advertisers and countries, based on the results of global and regional creative awards from 2018.
FCB Ulka's 'Sindoor Khela - No Conditions Apply' for The Times of India is ranked ninth among the most creatively awarded campaigns. The list is headed by 'Palau Pledge' for Palau Legacy Project by Host/Havas Sydney.
Among the most creative countries, USA retains its top spot. India came in at number seven on this list.
Top 10 world's most creatively awarded campaigns
|
Rank
|
Campaign title
|
Brand
|
Agency
|
Points
|
|
1
|
Palau Pledge
|
Palau Legacy Project
|
Host/Havas Sydney
|
250.3
|
|
2
|
#Bloodnormal
|
Bodyform/Libresse
|
AMV BBDO London
|
199.5
|
|
3
|
Project Revoice
|
The ALS Association
|
BWM Dentsu Sydney
|
189.5
|
|
4
|
Exclusive the Rainbow case study
|
Skittles
|
DDB Chicago
|
175.6
|
|
5
|
It's a Tide Ad
|
Tide
|
Saatchi & Saatchi New York
|
154.8
|
|
6
|
Scary Clown Night
|
Burger King
|
LOLA MullenLowe Madrid
|
154.4
|
|
7
|
The Gene Project
|
Marmite
|
adam&eveDDB London
|
139.1
|
|
8
|
The Talk
|
Procter & Gamble
|
BBDO New York
|
133.1
|
|
9
|
No Conditions Apply - Sindoor Khela
|
The Times of India
|
FCB Ulka Mumbai
|
128.9
|
|
10
|
Go With The Fake
|
Diesel
|
Publicis New York / Publicis Milan
|
125.9
|
Top 10 world's best creative agencies
|
Rank
|
Agency
|
Location
|
Points
|
|
1
|
BBDO
|
New York
|
403.2
|
|
2
|
AMV BBDO
|
London
|
295.9
|
|
3
|
adam&eveDDB
|
London
|
291.0
|
|
4
|
LOLA MullenLowe
|
Madrid
|
280.3
|
|
5
|
McCann
|
New York
|
258.6
|
|
6
|
Host/Havas
|
Sydney
|
204.9
|
|
7
|
McCann
|
London
|
193.6
|
|
8
|
Colenso BBDO
|
Auckland
|
190.9
|
|
9
|
BWM Dentsu
|
Sydney
|
189.5
|
|
10
|
Saatchi & Saatchi
|
New York
|
185.5
|
Top 10 world's best creative agency networks
|
Rank
|
Network
|
Points
|
|
1
|
BBDO Worldwide
|
1700.5
|
|
2
|
DDB Worldwide
|
1028.7
|
|
3
|
McCann Worldgroup
|
1027.9
|
|
4
|
Ogilvy
|
991.0
|
|
5
|
TBWA Worldwide
|
590.8
|
|
6
|
MullenLowe Group
|
452.5
|
|
7
|
Dentsu Aegis Network
|
392.0
|
|
8
|
VMLY&R
|
365.5
|
|
9
|
FCB
|
337.2
|
|
10
|
Grey Group
|
336.0
|
Top 10 world's best creative holding companies
|
Rank
|
Holding company
|
Points
|
|
1
|
Omnicom Group
|
3494.1
|
|
2
|
WPP
|
2206.1
|
|
3
|
Interpublic Group
|
2009.7
|
|
4
|
Publicis Groupe
|
832.9
|
|
5
|
Dentsu
|
468.6
|
|
6
|
Havas Group
|
314.4
|
|
7
|
Hakuhodo DY Group
|
214.9
|
|
8
|
Accenture
|
126.6
|
|
9
|
MDC Partners
|
83.5
|
|
10
|
BlueFocus
|
82.2
|
Top 10 world's best creative brands
|
Rank
|
Brand
|
Product Category
|
Points
|
|
1
|
Burger King
|
Retail
|
391.6
|
|
2
|
Nike
|
Clothing & Accessories
|
208.2
|
|
3
|
Pedigree
|
Household & Domestic
|
200.1
|
|
4
|
Palau Legacy Project
|
Non-profit, public sector & education
|
200.0
|
|
5
|
Bodyform/Libresse
|
Toiletries & Cosmetics
|
199.5
|
|
6
|
IKEA
|
Retail
|
198.7
|
|
7
|
The ALS Association
|
Non-profit, public sector & education
|
189.5
|
|
8
|
Diesel
|
Clothing & Accessories
|
177.7
|
|
9
|
Skittles
|
Food
|
177.6
|
|
10
|
McDonald's
|
Retail
|
170.9
|
Top 10 world's best creative advertisers
|
Rank
|
Advertiser
|
Location
|
Points
|
|
1
|
Mars
|
USA
|
478.2
|
|
2
|
Restaurant Brands International
|
USA
|
391.6
|
|
3
|
Procter & Gamble
|
USA
|
306.9
|
|
4
|
Nike
|
USA
|
232.3
|
|
5
|
Samsung
|
South Korea
|
218.4
|
|
6
|
Volkswagen Group
|
Germany
|
218.2
|
|
7
|
Unilever
|
Netherlands
|
213.0
|
|
8
|
Essity
|
Sweden
|
204.0
|
|
9
|
Palau Legacy Project
|
Australia
|
200.0
|
|
10
|
IKEA
|
Sweden
|
198.7
|
Top 10 world's most creative countries
|
Rank
|
Country
|
Points
|
|
1
|
USA
|
2988.6
|
|
2
|
United Kingdom
|
1241.8
|
|
3
|
Australia
|
971.7
|
|
4
|
Brazil
|
698.4
|
|
5
|
Spain
|
687.6
|
|
6
|
Germany
|
633.5
|
|
7
|
India
|
405.3
|
|
8
|
France
|
380.8
|
|
9
|
South Africa
|
336.9
|
|
10
|
Japan
|
320.1
|
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