Vivo retains IPL title sponsorship
The smartphone manufacturer bid Rs 2199 crores, a 554 per cent increase over the previous contract
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Shunning companies whose products pose health risks, such as containing toxic or cancer-causing substances, stands out as the primary motivation for consumers worldwide to cancel brands.
WPP chief exec Mark Read targeted by deepfake scammers
Fraudsters used AI in Microsoft Teams meeting with the 'agency leader'.
Picks of the week: Mother's Day campaigns 2024
From McDonald's to Mother Dairy, these are our top picks for the most heart-heartwarming and tear-jerking campaigns for mums in 2024.
Moment marketing: Get it wrong, and the moment is gone
SOUNDING BOARD: When it comes to jumping on viral trends, cultural moments, and tapping the zeitgeist, how should brands choose their moment? And what happens if you pick the wrong one? Campaign asks industry experts.