Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to analyse top performing campaigns, content and videos.
The company's 'Engagement Score' rates each piece of content from 0 to 1000 depending on the amount of user interactions. The methodology measures engagement with respect to follower base.
For Campaign India's 'Engagement Meter' feature, we bring you the top 20 pieces of content on Facebook basis the Unmetric Engagement Score.
These are the ones at the top on the basis of shares, from among over a thousand with an engagement score of 1000, from 21-30 November 2017.
TVS Apache
Shares: 6,290
Likes: 90,849Tripoto
Shares: 4,306
Likes: 10,090
Big Bazaar
Shares: 3,082
Likes: 41,289
WeddingSutra
Shares: 2,882
Likes: 59,978
Foodpanda
Shares: 2,692
Likes: 3,411
Gatorade India
Shares: 1,606
Likes: 31,974
Caratlane.com
Shares: 1,554
Likes: 1,43,965
Airbnb
Shares: 1,434
Likes: 1,27,613
Kitkat India
Shares: 1,363
Likes: 24,130
iXiGO
Shares: 1,068
Likes: 5,087
Paytm Payments Bank
Shares: 650
Likes: 2,130
Redmi India
Shares: 642
Likes: 1,12,973
Honor India
Shares: 511
Likes: 2,35,330
Doublemint India
Shares: 302
Likes: 94,475
Bajaj Dominar
Shares: 283
Likes: 1,22,791
Parle G
Shares: 270
Likes: 51,257
Comio India
Shares: 269
Likes: 316
MasterCard india
Shares: 219
Likes: 40,244
Aristocrat Bags
Shares: 207
Likes: 350
Emami Cement
Shares: 201
Likes: 410
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