Gozoop Group has won the digital mandate for Tim Hortons in India. The account was won following a multi-agency pitch.
The Canadian multinational coffeehouse and restaurant chain recently entered India with outlets in New Delhi and Chandigarh.
Along with the digital mandate, it will also manage the online presence and reputation of Tim Hortons.The agency has also designed in-store visual merchandise.
Navin Gurnaney, CEO, Tim Hortons India, said, “Carrying on our Canadian legacy, we want people all over the world to experience the classic Tim Hortons experience and taste. It gives us immense pleasure to enter India, with our first seven outlets located in the bustling region of Delhi NCR and two in Chandigarh. We are glad to have associated with Gozoop Group as our agency. Partnering with them will help us build an online presence and connect with our customers in a more meaningful way. Looking forward to working with the enthusiastic folks at Gozoop.”
Samrat Bedi, CEO, Gozoop Group India, said, “The amazing chemistry that Tim Hortons and Gozoop share has helped ensure a successful launch and post launch that continues to gain momentum with the opening of every new outlet. The long queues that persist at Tim Hortons outlets even to this day are a testimony to the excitement and buzz around the brand."
