TBWA\Media Arts Lab, Apple's bespoke global creative agency, has announced the elevation of Jonathan George as senior vice president - creative in India.
George had joined the agency as creative director in 2021 from Ola.
George will partner with Media Arts Lab’s head of strategy and managing director for APAC, Michaela Futcher. He will report directly to Brent Anderson, global chief creative officer, TBWA\Media Arts Lab.
His mandate is to head creative for Media Arts Lab.
Futcher said, "Jonathan has proved himself an exceptional creative leader and partner to clients and team. He continues to level up expectations on work that can be made out of the region in craft and ideation. I am personally excited to have a partner in India of Jonathan's calibre and terribly excited to think about what we'll create next."
Anderson said, “Jonathan is a driven, pragmatic, and passionate leader spearheading culture-rippling creative for India and across the APAC region. He holds high expectations for the work and leads his team remarkably to stretch and reach for that Apple standard. Jonathan has impeccable taste and instincts, and he translates that into the initiatives he leads. He has the ambition and ability to overcome any challenges to harness cultural impact and define what the Apple brand is and will be in the Indian market. I am excited to see what will emerge from his continued creative leadership.”
George said, "Simple ideas, executed impeccably; Few have managed to make this mantra work as purely and powerfully as Media Arts Lab. The result has consistently been culture-defining work that sets the bar for creative excellence. I couldn't be more excited to partner with some of the most talented folks in the industry and carry this philosophy forward into the work that we do in India.”
George has also worked with Wieden+Kennedy, Ogilvy, and BBH.
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