Talkwalker’s Battle of the Brands: Heineken Vs Budweiser (part two)

Hashtags: 

 

Let’s take a closer look at what the buzz is all about with a peek at the hashtag clouds for both brands. Unsurprisingly, the most prominent hashtag for both brands is their brand-name. This is followed by campaign specific emojis which shows that their marketing teams have hit bullseye. For Heineken, #ownthegame is a prominent hashtag, along with #Bodog which has to do with an online sports betting site. Heineken is associated with many football leagues so this doesn’t come as a surprise. For Budweiser, #BudX is the second most prominent hashtag – which is associated with a two-day festival that Budweiser organised, followed by #KingOfBeers, #BeAKing and so on.

 

 

Demographics:

 

We took a look at some fresh information with regard to demographics for these two beers, featuring the prominent interests and occupations of those buzzing about the two beer brands. 

The most prominent interest for Heineken is sports, followed by music and for Budweiser it’s the other way around. This gives us a deep insight into when beer is consumed – during sports or musical events. The largest group talking about Heineken were executive managers and for Budweiser, there is an even split between engineers and entrepreneurs.