Taboola and Network18 Media and Investments have entered into a five-year partnership for ad revenue and engagement.
With this, Network18 hopes that Taboola can improve ad monetisation, engagement for its users, and capitalise on traffic for the media conglomerate.
Network18 will leverage Taboola Feed, a vertical-scrolling feed, as it aims to provide its users with a seamless flow of personalised content recommendations.
With Taboola Videos, the media conglomerate will be able to personalise its online properties and help deliver a unique experience to its audience across languages such as Hindi, English, Tamil, Telugu, Marathi, Gujarati, Punjabi, Kannada, Malayalam, Urdu, Odia, and Bengali.
Puneet Singhvi, CEO, digital and president - corporate strategy, Network18 Media and Investments, said, “We are excited to partner with Taboola to boost our audience engagement. Our leading portals from business and general news cluster attract over 350mn users monthly. We are positive that jointly with Taboola we will be able to serve more relevant content to our readers, across channels. Taboola has established itself as the leading native advertising destination both in India and globally and we look forward to leveraging our strengths to drive synergies."
Adam Singolda, CEO, Taboola, said, “Network18 Media has proven itself to have massive scale and trust in the Indian market. Their approach to adding Taboola in an end-to-end fashion, from Feed to help with discovery and recommendations, to Newsroom to help inform their coverage areas, is a great example of a publisher thinking holistically about growth. We look forward to a long relationship together.”
