Was chief executive officer
Sushil Matey, chief executive officer, Indian Society of Advertisers, has moved on from his position at the organisation. Sources close to the development have confirmed the development.
Matey joined the ISA two years ago.
In a career spanning 33 years, Matey has had stints with Livpure, H&R Johnson, GE, Godrej, Schnieder Electric and Masco Corp among others.
His next destination is yet to be finalised.
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The roll-out in India will begin with the opening of its first boutique in Delhi, with plans to expand to other major cities subsequently.
Although Netflix has added almost 10 million new paid subscribers in early 2024, some experts believe advertising is quickly becoming the streaming giant’s long-term profitability plan, presenting a compelling opportunity for brands.
In contrast, Publicis, Omnicom and IPG all increased their revenues.
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Originating 34 years ago in the US, KWN has successfully nurtured creativity and media literacy among young people across various countries prior to launching in India.
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