Yashaswini Samat, who has been leading Grey’s biggest client, P&G for the AMEA region, will be adding to her current responsibilities and has been promoted to chairman and managing director, GREY group India. Based in Mumbai, she will work closely with Nirvik Singh, chairman and CEO, Grey Group Asia Pacific, Middle East and Africa.
Sunil Lulla, the current head of Grey India will be leaving to pursue other opportunities. He has been with Grey since 2014.
Samat, an MBA from IIM (Kolkata), is the first woman heading Grey Group India is an agency veteran of 25 years. She joined as an Account Director on Pantene. Over the course of her career, she has worked in multiple markets, driving integrated strategies and communication plans for big brands as well as a range of P&G brands. She has led and mentored large teams across different geographies (Europe, Asia and North America), diverse disciplines and cultures. Before moving back to Asia, she was the Global Brand Agency Leader for Pantene based out of New York.
Nirvik Singh, chairman & CEO, Grey Group Asia Pacific, Middle East and Africa, said, “Sunil has done a tremendous job with all aspects of the agency - the creative work and accolades, the working culture and environment and his winning ways which has landed us so many high-caliber clients. Grey is among the few major agencies in India which has demonstrated growth in 2017. It has continued to add strong clients to its already premium roster and with Yash at the helm I am confident we will build exponentially on this success.”
“Yash is a perfect example of a Grey-career person who has risen to now head our largest business. She has a proven track record in understanding the clients’ business and the challenges they face. With an uncanny ability to analyze and resolve business issues, she will be a great asset and her depth of experience will continue to add tremendous value to our clientele as well as to the Grey Group India brand” added Singh.
“I am excited to be heading the Grey Group India business and will continue to make strategic decisions which will benefit our clients. The nurturing Grey culture, one which recognises, supports and encourages women to reach the very top of their game is one of the many reasons why I have been with this company for so many wonderful years. Grey has given me many opportunities during my working career and I am as motivated and keen to make an impact now, as I was when I first joined,” said Samat.