Sudha Natrajan, Raghav Subramanian quit Lintas Initiative Media; Manas Mishra returns

Sudha Natrajan, chief executive officer, and Raghav Subramanian, chief operating officer, Lintas Initiative Media, the full service media and digital offering from Lintas Media Group, have put in their papers.

In a related development, Lintas Media Group has announced the appointment of Manas Mishra as president of Lintas Initiative Media. Mishra is presently the managing director on the P&G business at Starcom China. He has worked with Lintas Media in the past.

Lynn de Souza, chairman and chief executive officer, Lintas Media Group said, “It is wonderful to have Manas back with us. He has grown manifold during the time he has spent with other leading agency networks, while retaining a strong strategic bent of mind. His service on the Technical Committee of the IRS has also been highly appreciated.”

New venture

Natrajan and Subramanian have announced a joint venture,TMC Corporation. The new entity will be represented by five business offerings: The Media Cafe, The Media Consultants (strategic brand consulting), The Media Consumer ( media and consumer research), The Media Calibrators (brand/business analytics) and The Media Content (brand messaging and content).

On the new venture, Natrajan, said, “After 20 years of working in a tight system, it’s a great feeling to break free and evolve afresh. We’re so excited to launch our own company, which involves both work and play. We’re both extremely grounded, simple people, who form tight bonds with everyone we interact with. We want to deliver a realism that forms a halo over all our offerings.”

Subramanian added, “It has been a long wait after various stints. This just feels right. TMC is here and will bind the industry in more than a couple of ways. Sudha is someone I have known for a while now and what can be a better combination. We complement each other well; this is a new start not just for us, but also for a lot of people around us.”

Natarajan was mandated with the CEO's responsibility at newly created Lintas Initiative Media in January 2012, and Subramanian was named COO. She was also appointed to the board of Lintas Initiative Outdoor then.

Updated on 19 June