STAR India and Prakash Books get into comic book biz

STAR India has tied up with Prakash Books India to launch a set of comic books based on popular shows and characters on the STAR network. The serials that have been converted into comics include Dharti Ka Veer Yodha - Prithviraj Chauhan; Sarabhai v/s Sarabhai, Naya Office Office (see picture); Antariksh and Son Pari.
Nanette D’sa, senior vice president, STAR Licensing & Merchandising said, “Storytelling is the biggest asset of STAR, which has always been at the forefront of innovation in entertainment. Extending the vast library of our stories to a line of publishing products is a great way for us to allow our viewers to relive the stories that they have cherished on television for a long time. This further fulfils our commitment to enrich the lives of our viewers by offering them an engaging experience beyond television.” 
Gaurav Sabharwal, MD, Prakash Books said, “STAR is undoubtedly the leader in the entertainment industry with the most popular shows and the biggest library of content. Millions of viewers spend a lot of their time everyday with characters that have almost become a part of their family. We strongly believe that people would love to read stories of their favourite shows and characters. Comics provide for light and easy reading and shows like Sarabhai v/s Sarabhai, Naya Office Office and others that we have launched fit this profile of readers very well.”
Prakash Books, under a license from STAR India, is also planning to launch a  set of cookery books and novels based on popular serials.