bates India has announced the appointment of Sourabh Mishra as national planning head and group chief strategy officer. Mishra will be based out of Mumbai and will join the agency in October 2012. He is currently chief strategy officer at Saatchi & Saatchi.
Sep 11, 2012
Sourabh Mishra to join bates India as planning head and group chief strategy officer
Mishra is currently chief strategy officer at Saatchi & Saatchi
Commenting on his appointment, Sanjay Thapar, chief executive officer, bates India, said, “We are excited to welcome Sourabh within the bates fold and have him as part of the leadership team. Sourabh’s strategic planning abilities, knack to get under the skin of brands combined with his incisive consumer insights are second to none and will play a critical role in delivering solutions to clients that will take their campaigns to the next level. We have great confidence in his abilities and are privileged to have recruited someone of his calibre into the business.”
Mishra said, “I am very excited to be a part of bates in the current juncture of its journey. bates’ holistic solutions driven approach and the ‘changengage’ philosophy represent an opportunity to create solutions for today’s fast changing times driven by engagement ideas that provoke conversations among brands and customers.”
Mishra started his career with Contract Advertising twenty years ago. He has also worked with BPL Telecom, Ogilvy & Mather, McCann Erickson, Everest Brand Solutions, Reliance Capital and TBWA India.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
Advertising
8 hours ago
Realme calls creative pitch for new smartphone launch
Sources close to the pitch tell Campaign that an assessment of creative agencies is currently underway with regards to an upcoming product launch.
Advertising
9 hours ago
Why creativity remains at an all-time premium
The age of Gen AI might be here, but the era of creativity isn't anywhere near over, says Mirum's Hareesh Tibrewala.
Marketing
10 hours ago
Bumble unveils new global campaign, visual identity
To mark its 10th birthday, the app also revealed a new logo, bolder fonts, and refreshed illustrations.
Advertising
11 hours ago
India wins big at Montreux Switzerland Festival 2024
Tata Motors, Tree Design and White Rivers Media all win golds at this year's festival.