Repco Home Finance awards media mandate to Vizeum India

Chennai-headquartered Repco Home Finance Limited (RHFL), promoted by State-owned Repco Bank, has appointed Vizeum media as its media AoR.

RHFL is embarking on a growth path and the appointment of Vizeum is in line with the same, according to a joint statement on the appointment.

R Varadarajan, MD, RHFL, said, “We are focused on translating into reality the aspirations of people to own a home through credit support customised to suit individual needs in a transparent and ethical way. We have many innovative loan products. We have been fairly successful with a spread of close to 100 operating centers in our focus markets. The vision for our growth required us to get on board domain experts to guide us. Vizeum approached us proactively and the discussions have been on for many months. We are quite satisfied with their knowledge, passion and more importantly the sincere commitment to build our business. Their leadership staying involved in our business is an added benefit. We look forward to working with Vizeum”

S Yesudas, MD – Indian sub-continent, Vizeum, said, “It is a matter of pride for us that more and more clients are finding value in associating with Vizeum. It also makes us very humble. We have our task fully cut out for RHFL. We will stay focussed on their business with utmost sincerity, in as selfless manner as possible."

This business will be handled by the agency's Chennai office.