Kolkata based FMCG player Emami has appointed Rediffusion Y&R to handle the creative mandate for two of its brands Mentho Plus and Fast Relief. The agency already handles Emami's Zandu Balm.
Vilien Dengle, general manager - marketing, Emami Limited, said, “Rediffusion Y&R has been working closely with Emami for over four years now. Throughout, they have continued to exhibit an intimate level of engagement with our brands, the category, and our markets, which, coupled with their strong creative capabilities, have made our brands salient in the minds of our consumers. Hence, we are happy to entrust them with the creative duties for our entire pain management solution (Zandu Balm, Mentho Plus, Fast Relief).”
Rediffusion-Y&R also manages marketing communication for Emami's BoroPlus brand.
D Rajappa, president, Rediffusion Y&R, added, “We are delighted to contribute to the development and growth of such iconic brands of the Emami family. We partner with our clients to make brands important in the lives of its consumers through strategically sound and innovative creative ideas.”
Oct 16, 2012
Rediffusion Y&R bags Emami Mentho Plus, Fast Relief
Adds to Zandu Balm, which is currently handled by the agency
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Just Published
Advertising
3 days ago
Netflix announces ad tier milestone and adtech platform
The streaming platform’s ad-supported plan reaches 40 million global monthly active users and drives 40% of all signups in the 12 countries where it’s available.
Advertising
3 days ago
Whisper unveils new phase of #KeepGirlsInSchool to ...
The latest poignant film seeks to normalise periods as healthy changes, empowering young girls to reshape their narratives around puberty.
Advertising
3 days ago
Group M broadens remit of Wavemaker global chief ...
Jenner will remain as Wavemaker global chief executive.
Advertising
3 days ago
Samsung's LTE Galaxy Watch6 campaign unlocks ...
The brand's latest film highlights the integration of LTE into consumers' lives, positioning the watch as a reliable digital companion.