Campaign India Team
Sep 06, 2017

Rediffusion Y&R to handle Hoichoi's creative mandate

Hoichoi is a OTT platform targetting Bengalis

Rediffusion Y&R to handle Hoichoi's creative mandate
SVF, an entertainment company in East India has announced the appointment of Rediffusion Y&R as the creative agency for Hoichoi. 
 
Hoichoi is the company's OTT platform that is targetted at Bengalis. Hoichoi means non-stop excitement in Bengali and the name was suggested by Rediffusion. 
 
Vishnu Mohta, co-founder, Hoichoi, said, “We wanted an agency that will help our brand become a colloquial name in every Bengali household. The understanding of Bengali ethos that Rediffusion Y&R brings to the table is admirable, and we are sure we will see some exceptional award winning campaigns by them, in the months to come.”
 
Nilanjan Dasgupta, EVP and executive creative director, Rediffusion Y&R, said, “We are delighted that the brand name suggested by us, the logo and campaign ideas presented, have all been appreciated by SVF. Having been privy to what Hoichoi aims to bring to the lovers of Bengali entertainment, we believe it will stay true to its name.”                               
 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Kwality Walls ad comes under fire for typecasting girl
Premium
17 hours ago

Kwality Walls ad comes under fire for typecasting girl

The ad by consumer goods giant Hindustan Unilever is criticised on social media for typecasting a girl who successfully made her first round roti

Premium
R.I.P. Sanjit Shastri
Premium
22 hours ago

R.I.P. Sanjit Shastri

The founder of Beehive Communications passed away on 21 September

Premium
Famous Innovations bags Doms' creative mandate
Premium
23 hours ago

Famous Innovations bags Doms' creative mandate

Account won post a multi-agency pitch

Premium
Weekend Wrap: 22 September
Premium
23 hours ago

Weekend Wrap: 22 September

In the news: Apollo Tyres, CP Plus, iCubesWire, ITW Blitz, Manforce Condoms, PG Communication