Entertainment network, QYou Media India, has announced the launch of Q Gamex, its 24x7 gaming digital channel.
The channel will target adults between the age group of 18 to 35 years, across connected TV and digital platforms. It will stream gameplay matches and battlegrounds, while taking the viewers through insights on console and gaming equipment, unboxing experiences, tips and tricks, among others.
With an aim to expand its viewership base by providing brands and advertisers an opportunity to drive value, Q Gamex is set to release in September 2022.
Krishna Menon, chief operating officer, QYou Media India, said, “At QYou Media India, our unique and socially connected content style is in alignment with what this audience is looking for. The Indian online gaming industry has steadily grown to become a leading market across the globe. With the launch of Q Gamex, we aim to cater to the young gaming enthusiasts and become a leading provider of multi-genre channels to audiences who are rapidly adopting connected TV as a primary destination for entertainment purposes. We are delighted to add Q Gamex to our existing portfolio of brands and look forward to developing Q Gamex as a pioneer in gaming content across digital platforms.”
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