DDB Tribal has announced the appointment of Purva Ummat as group creative director.
She will be responsible for providing data-driven creative solutions.
Ummat moves from Dentsu Creative, where she was senior creative director.
Iraj Fraz, creative head, DDB Tribal, said, “DDB Tribal brings together digital-first thinking and classic insight-driven advertising, and Purva is made of the same ilk. The work she has created over the years stands as a testimony to the extraordinary energy she brings to every creative opportunity. As the most senior addition to our creative team, Purva is going to lead some of our key brands."
Ummat said, “When it comes to thinking fresh and out of the box, DDB has been making all the right noises. And DDB’s recent Network of the Year win at Cannes Lions 2023 shows the strength of their creative prowess. I am eager to add to this infectious energy and creative strength in Delhi.”
In a career spanning over ten years, she has also worked with McCann Worldgroup and Ogilvy, among others.
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