Publicis Worldwide has bagged the creative mandate of logistics player DTDC Express post a multi-agency pitch. The integrated mandate covers creative, digital, media and PR, informed an agency statement.
DTDC is headquartered in Bengaluru and claims to have 522 operating locations in India, handling over 12 million shipments a month.
Abhishek Chakraborty, ED, DTDC Express, said, “The strategy and creativity shown by Publicis was in sync with our brand philosophy. I believe we have chosen the right partner to help us strengthen our brand equity.”
Paritosh Srivastava, COO, Publicis Ambience, said, “We are delighted to partner with DTDC. It is a massive player in its category and as the brand is poised to reinvent itself, we are sure that we will have a lot of opportunity to do great work together.”
Jigar Fernandes, ECD, Publicis Ambience, added, “It's really a coming together of two entities who are really passionate about their work. The common goal is now to help take the brand to the place its legacy demands. It's going to be fun.”
