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MSL India bagged the coveted ‘Entrant of the Year’ at the 2021 edition of the PR Awards India. The agency bagged a Grand Prix for Dove’s ‘Stop the Beauty Test’ and also won two Gold, four Silver and six Bronze metals.
The Gold wins came for Whisper’s ‘#KeepGirlsinSchool’, and VFS Global’s ‘Travel Again’.
Mondelez India won the ‘Brand of the Year’ accolade. Its awards tally consisted of two Gold and Bronze.
Value360 won the most Gold metals on the night, as it bagged a total of three.
It won Gold for Khabri’s ‘Creating India’s Largest and Fastest Growing Vernacular Audio Influencer Community’, MG Motor’s ‘Anchoring in the storm of national unrest’, and Kunal Kishore Sinha won the ‘PR Agency Head of the Year’.
Among entrants with two Gold wins were Genesis BCW, Mondelez India and On Purpose.
Genesis BCW won a Gold each for Uber’s ‘Tech Turnaround’ and ‘Max the Vax’.
Mondelez India’s Gold wins came for ‘Announcing Mondelez India's Investment to Recycle Multi Layered Plastics in India’ and ‘IC through Your Lens’.
On Purpose’s Gold wins came in the people category. It won ‘PR Team of the Year’ and Dhun Chhokar from the agency won ‘Young PR Professional of the Year’.
Adfactors’ Gold came for Senco Gold’s ‘Sprinting towards gender-equality’.
Avian WE's Palin Ningthoujam won the ‘PR Professional of the Year’.
Chase India's win was for Indian Leadership Forum against Trafficking’s ‘Strengthening Survivor Voice in Anti-Human Trafficking Space’.
BMW Group’s ‘Press and Corporate Affairs Team’ won the PR Team of the Year (Corp Comm).
Consocia Advisory won Gold for Mindtree’s ‘Reinforcing Mindtree as a growth oriented organisation focused on building shareholder value’.
Edelman’s Gold was for Pepsi’s ‘Generating Smiles for the Restaurant Community in Crisis’.
L&T’s Gold win was for 'Corp Comm Head of the Year'.
Madison PR won Gold for Parachute Advansed’s #ThankYouNurses campaign.
Here's the jury for this year's event (followed by the full list of winners)
Winners list:
| Entry Category | Name | Entrant Company | Winner |
| PR Agency Head of the Year | Kunal Kishore Sinha | Value360 Communications | Winner |
| PR Agency Head of the Year | Upasna Dash | Jajabor Brand Consultancy | Runner Up |
| PR Corp Comm Head of the Year | Yuvraj Mehta | L&T | Winner |
| PR Corp Comm Head of the Year | Bhawna Sharma Ningthoujam | Western Digital | Runner Up |
| PR Professional of the Year (Agency) | Palin Ningthoujam | Avian WE | Winner |
| PR Professional of the Year (Agency) | Gaurav Patra | Value360 Communications | Runner Up |
| PR Team of the Year (Agency) | A Year of Purpose & Performance at ON PURPOSE | ON PURPOSE | Winner |
| PR Team of the Year (Agency) | Agility, Innovation, Growth and Expansion During Pandemic! | Value 360 Communications | Runner Up |
| PR Team of the Year (Corp Comm) | Press & Corporate Affairs | BMW Group India | Winner |
| PR Team of the Year (Corp Comm) | Corporate Brand & Communications | Godrej Group | Runner Up |
| Young PR Professional of the Year (Agency) | Dhun Chhokar - The Power of Visual Storytelling for Great PR | ON PURPOSE | Winner |
| Young PR Professional of the Year (Agency) | Srishti Sharma - Communications for Social Change | ON PURPOSE | Runner Up |
| Entry Category | Entrant Company | Title | Brand | Winner |
| Campaign Arts, Entertainment & Media | Avian Media | Young Genius | BYJU’S Young Genius: A News18 initiative | Bronze |
| Campaign Public Education | ON PURPOSE | Senior Care. Reaping India's other Demographic Dividend | Antara | Bronze |
| Campaign Arts, Entertainment & Media | PCA (MSL) | Coupledom | Audible | Silver |
| Campaign Technology | Media Mantra | 'Crypto' The digital gold | Unocoin | Silver |
| Campaign Environmental | Consocia Advisory | Enhance the awareness and collection & recycling ecosystem pertaining to used Beverage Cartons | Action Alliance for Recycling Beverage Cartons | Silver |
| Campaign Consumer Launch | Adfactors PR | The Rise of The Thar | Mahindra Thar | Bronze |
| Campaign Corporate Social Responsibility | Genesis BCW | Gillette Barber Suraksha (Safety) Programme | Gillette India | Bronze |
| Campaign Media Relations | Edelman India | PEPSI GENERATING SMILES FOR THE RESTAURANT COMMUNITY IN CRISIS | Pepsi | Bronze |
| Campaign Reputational and Issues Management | Consocia Advisory | Reinforcing Mindtree as a growth oriented organisation focused on building shareholder value | Mindtree | Gold |
| Campaign Environmental | Consocia Advisory | Movement towards Sustainable Plastic through launch of India's first CIPET approved bio-polymer | Dr. Bio | Bronze |
| Campaign Best Use of Digital | Godrej Group | #BoycottBoycut | BBLUNT | Bronze |
| Campaign Sports | MSL | Hum Hongey Kamyab | Sony Pictures Sports Network | Bronze |
| Campaign Integrated Marketing | 20:20 MSL | #KeepGirlsInSchool | Whisper | Bronze |
| Campaign Reputational and Issues Management | Value360 Communications | WazirX: Standing the Test of Times | WazirX | Bronze |
| Campaign Best Use of Digital | Mondelez India Foods | #NotJustACadburyAd | Mondelez India | Bronze |
| Campaign Cause-Related - Public Awareness | 2020 MSL | #KeepGirlsInSchool | Whisper | Gold |
| Campaign Best use of Content | Six Degrees BCW | Rebuilding Together | Booking.com | Bronze |
| Campaign Promotional Activity | Adfactors PR | Sprinting towards gender-equality | Senco Gold | Bronze |
| Campaign Consumer Launch | 20:20 MSL | Kia: Wild By Design | Launch of the Sonet | Bronze |
| Campaign Corporate Branding | Value360 Communications | Angel 2.0 – Evolution of a traditional stockbroker into a Fintech Platform | Angel One | Silver |
| Campaign Cause-Related - Diversity & Inclusion | Aditya Birla Fashion and Retail | Jaypore partners with Creative Dignity to help artisans sell online | JAYPORE | Silver |
| Campaign Brand Development (Product) | Value 360 Communications | ANCHORING in the storm of national unrest: MG Motor India | MG Motor India | Gold |
| Campaign Environmental | Mondelez India Foods | Announcing Mondelez India's Investment to Recycle Multi Layered Plastics in India | Mondelez India | Gold |
| Campaign Cause-Related - Diversity & Inclusion | MSL | Stop The Beauty Test | Dove | Grand Prix |
| Campaign Media Relations | Six Degrees BCW | Iconic IKEA launch in Navi Mumbai | IKEA India | Bronze |
| Campaign Best Use of Social Media | Madison PR | Parachute Advansed #ThankYouNurses campaign | Parachute Advansed Gold | Bronze |
| Campaign Technology | Genesis BCW | Tech Turnaround | Uber India | Gold |
| Campaign Media Relations | PCA (MSL) | Seller PR Outreach 2021 | Amazon Seller Services | Silver |
| Campaign Public Affairs | Chase India | Building a robust blood transfusion ecosystem through public private partnership | Terumo BCT Europe N.V | Bronze |
| Campaign Public Affairs | Chase India | Strengthening Survivor Voice in Anti-Human Trafficking Space | Indian Leadership Forum Against Trafficking (ILFAT) | Gold |
| Campaign Cause-Related - Public Awareness | Godrej Group | Protekt India Movement with Indian Railways | Godrej Protekt | Silver |
| Campaign Public Affairs | Kaizzen | The Advocacy Games – Bringing change in the Online Gaming Industry | All India Gaming Federation | Silver |
| Campaign Influencer Marketing | Genesis BCW | Gillette Barber Suraksha (Safety) Programme | Gillette India | Bronze |
| Campaign Public Education | Weber Shandwick | Stay Home Stay Safe | Bill and Melinda Gates Foundation | Bronze |
| Campaign PR Event | AvianWE | Blenders Pride Fashion Tour | Blenders Pride | Bronze |
| Campaign Brand Development (Product) | 6 degrees bcw | Ather 450X | #AtherEnergy | Bronze |
| Campaign Technology | Kaizzen | Position FarEye as one of the top global SaaS based startup platforms | FarEye | Gold |
| Campaign Corporate Branding | PCA (MSL) | Seller PR Outreach 2021 | Amazon Seller Services | Bronze |
| Campaign Corporate Branding | Genesis BCW | Max the Vax | Uber India | Gold |
| Campaign Reputational and Issues Management | Candour Communications | Zoom - Connecting Lives | Zoom Video Communications | Silver |
| Campaign Reputational and Issues Management | Genesis BCW | IndiGo Lean Clean Flying Machine | IndiGo | Bronze |
| Campaign Cause-Related - Diversity & Inclusion | Adfactors PR | Sprinting towards gender-equality | Senco Gold | Gold |
| Campaign Brand Development (Product) | Ruder Finn India | MI FOR INDIA | XIAOMI | Silver |
| Campaign Influencer Marketing | Madison PR | Parachute Advansed #ThankYouNurses campaign | Parachute Advansed Gold | Gold |
| Campaign Best Use of Digital | 2020 MSL | #KeepGirlsInSchool | Whisper | Silver |
| Campaign Arts, Entertainment & Media | Value360 Communications | Creating India’s Largest & Fastest Growing Vernacular Audio Influencer Community with KHABRI | Khabri | Gold |
| Campaign Cause-Related - Public Awareness | Weber Shandwick | Stay Home Stay Safe | Bill and Melinda Gates Foundation | Bronze |
| Campaign Influencer Marketing | ITC Foods | #ChillWithBingo | Bingo! | Silver |
| Campaign Internal Communications | TCS | TCS Vaccination League | TCS | Silver |
| Campaign Non-Profit |
Chase India |
Strengthening Survivor Voice in Anti-Human Trafficking Space | Indian Leadership Forum Against Trafficking (ILFAT) | Bronze |
| Campaign Best Use of Social Media | MSL | #KeepItReal | Pfizer India | Bronze |
| Campaign PR Event | Kaizzen | The Advocacy Games – Bringing change in the Online Gaming Industry | All India Gaming Federation | Silver |
| Campaign Reputational and Issues Management | MSL | Travel Again | VFS Global | Gold |
| Campaign Cause-Related - Public Awareness | Edelman India | PEPSI GENERATING SMILES FOR THE RESTAURANT COMMUNITY IN CRISIS | Pepsi | Bronze |
| Campaign Best Use of Digital | Edelman India | PEPSI GENERATING SMILES FOR THE RESTAURANT COMMUNITY IN CRISIS | Pepsi | Gold |
| Campaign Best Use of Social Media | MSL | Rule the New | Budweiser | Bronze |
| Campaign PR Event | Kaizzen | Building Ireland as a preferred destination for Indian Students | Education in Ireland | Gold |
| Campaign Best use of Content | Value360 Communications | Angel 2.0 – Evolution of a traditional stockbroker into a Fintech Platform | Angel One | Bronze |
| Campaign Media Relations | 6 Degrees BCW | Leading the EV bandwagon | #AtherEnergy | Bronze |
| Campaign Cause-Related - Diversity & Inclusion | Concept Public Relations | Doses of Pride | Manipal Hospitals | Silver |
| Campaign Best Use of Social Media | MSL | Googly Woogly Wooksh | Pond's Cold Cream | Silver |
| Campaign Internal Communications | Mondelez India Foods | IC Through Your Lens | Mondelez India Foods | Gold |
Entrant of the Year
| Entrant | Grand Prix (30 points) | Gold (20 points) | Silver (10 points) | Bronze (5 points) | Total |
| 6 degrees bcw | 0 | 2 | 10 | ||
| Adfactors PR | 0 | 2 | 2 | 50 | |
| Aditya Birla Fashion and Retail Limited | 0 | 1 | 10 | ||
| Avian Media Private Limited | 0 | 1 | 5 | ||
| Avian WE | 0 | 1 | 2 | 30 | |
| BMW Group India | 0 | 1 | 20 | ||
| Candour Communications | 0 | 1 | 10 | ||
| Chase India | 1 | 2 | 30 | ||
| Concept Public Relations | 0 | 1 | 10 | ||
| Consocia Advisory | 0 | 1 | 1 | 1 | 35 |
| Edelman India | 0 | 1 | 2 | 30 | |
| Genesis BCW | 0 | 2 | 3 | 55 | |
| Godrej Group | 0 | 1 | 1 | 15 | |
| ITC Foods | 0 | 1 | 10 | ||
| Kaizzen | 0 | 2 | 2 | 60 | |
| Madison PR | 0 | 1 | 1 | 25 | |
| Media Mantra | 0 | 1 | 10 | ||
| Mondelez India Foods | 0 | 2 | 1 | 45 | |
| MSL India | 1 | 2 | 4 | 6 | 140 |
| ON PURPOSE | 0 | 2 | 1 | 45 | |
| Ruder Finn India | 0 | 1 | 10 | ||
| Six Degrees BCW | 0 | 2 | 10 | ||
| SoCheers | 0 | 1 | 10 | ||
| Value 360 Communications | 0 | 3 | 1 | 2 | 80 |
| Weber Shandwick | 0 | 2 | 10 |
Brand of the Year
| Brand | Grand Prix | Gold | Silver | Bronze | FInal |
| #AtherEnergy | 0 | 2 | 10 | ||
| Action Alliance for Recycling Beverage Cartons | 0 | 1 | 10 | ||
| All India Gaming Federation | 0 | 2 | 20 | ||
| Amazon Seller Services | 0 | 1 | 1 | 15 | |
| Angel One | 0 | 1 | 1 | 15 | |
| Antara | 0 | 1 | 5 | ||
| Audible | 0 | 1 | 10 | ||
| BBLUNT | 0 | 1 | 5 | ||
| Bill and Melinda Gates Foundation | 0 | 2 | 10 | ||
| Bingo! | 0 | 1 | 10 | ||
| Blenders Pride | 0 | 1 | 5 | ||
| BMW Group India | 0 | 1 | 20 | ||
| Booking.com | 0 | 1 | 5 | ||
| Budweiser | 0 | 1 | 5 | ||
| BYJU’S Young Genius: A News18 initiative | 0 | 1 | 5 | ||
| Dove | 1 | 30 | |||
| Dr. Bio - First CIPET approved bio-polymer manufactured in india | 0 | 1 | 5 | ||
| Education in Ireland | 0 | 1 | 20 | ||
| EXPD - Digital and Content for Avian WE | 0 | 1 | 20 | ||
| FarEye | 0 | 1 | 20 | ||
| Gillette India | 0 | 2 | 10 | ||
| Godrej Protekt | 0 | 1 | 10 | ||
| IKEA India | 0 | 1 | 5 | ||
| Indian Leadership Forum Against Trafficking (ILFAT) | 0 | 1 | 1 | 25 | |
| IndiGo | 0 | 1 | 5 | ||
| JAYPORE | 0 | 1 | 10 | ||
| Khabri | 0 | 1 | 20 | ||
| L&T | 0 | 1 | 20 | ||
| Launch of the Sonet | 0 | 1 | 5 | ||
| Mahindra Thar | 0 | 1 | 5 | ||
| Manipal Hospitals | 0 | 1 | 10 | ||
| MG Motor India | 0 | 1 | 20 | ||
| Mindtree | 0 | 1 | 20 | ||
| Mondelez India | 0 | 2 | 1 | 45 | |
| ON PURPOSE | 0 | 2 | 40 | ||
| Parachute Advansed Gold | 0 | 1 | 1 | 25 | |
| Pepsi | 0 | 1 | 2 | 30 | |
| Pfizer India | 0 | 1 | 5 | ||
| Pond's Cold Cream | 0 | 1 | 10 | ||
| Senco Gold | 0 | 1 | 1 | 25 | |
| Sony Pictures Sports Network | 0 | 1 | 5 | ||
| Tata Consultancy Services Limited | 0 | 1 | 10 | ||
| Terumo BCT Europe N.V | 0 | 1 | 5 | ||
| Uber India | 0 | 2 | 40 | ||
| Unocoin | 0 | 1 | 10 | ||
| Value360 Communications | 0 | 1 | 20 | ||
| VFS Global | 0 | 1 | 20 | ||
| WazirX | 0 | 1 | 5 | ||
| Whisper | 0 | 1 | 1 | 1 | 35 |
| XIAOMI | 0 | 1 | 10 | ||
| Zoom Video Communications | 0 | 1 | 10 |
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