Pintola has announced its collaboration with footballer Sunil Chhetri.
This is Chhetri's first-ever association with an FMCG brand.
With this partnership, the brand aims to tap into newer segments of healthy eating options and aspires to reach out to a sports enthusiast's consumer base.
Pintola has rolled out a digital campaign to highlight this association featuring Chhetri.
Anand, owner, Pintola, said, "Sunil Chhetri and Pintola embodies similar values of rootedness, perfection, consistency, and performance and most crucially promoting the idea of healthier India to this generation. Chhetri personifies consistency and our brand is dedicated to helping the country to stay consistent on their fitness journey and thereby become the best version of themselves and who better than Mr Chhetri who has been the best soccer player in the country for close to two decades now."
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