Campaign India's editorial team has picked its favourite campaigns from those published on the website during the week.
This week, the team found three pieces of work that stood out.
As always, we're going alphabetically:
Disney+ Hotstar
The film's quirky, humorous take on the 'selfless' act of putting others before self to showcase the OTT streamer's free offerings for the ICC World Cup brought a much-needed smile!
Dream11
Building on the World Cup hype with subtle humour along with the message of going the extra yard worked for us!
Vi (conceptualised by Ogilvy)
A heartwarming celebration of inclusivity fostering connections among young students navigating the challenges of studying in new cities.
