Campaign India Team
Jul 29, 2008

Percept/H wins creative duties for Lornamead Group's brands

Percept/H, has won the creative duties for premium personal care brands from the Lornamead Group, Yardley and Finesse, following a multi-agency pitch. The Yardley portfolio includes soaps, deodorants, talc and shower cream and Finesse has shampoo and conditioners.The Lornamead Group is a marketer of home and personal care products. It currently has a portfolio of more than 30 brands, distributed in over 50 countries worldwide.

Percept/H wins creative duties for Lornamead Group's brands

Percept/H, has won the creative duties for premium personal care brands from the Lornamead Group, Yardley and Finesse, following a multi-agency pitch. The Yardley portfolio includes soaps, deodorants, talc and shower cream and Finesse has shampoo and conditioners.

The Lornamead Group is a marketer of home and personal care products. It currently has a portfolio of more than 30 brands, distributed in over 50 countries worldwide.

Ajay Verma (pictured), sr. vice president, Percept/H said, "It was the demonstration of our strategic approach coupled with inventive thinking and application thereof that won us the business. Our agency's proficiency in this domain and our passion for the brand clearly stood out."

Rohit Gothi, country director, Lornamead, said,  "The brand centricity & long term vision is of paramount importance to our key brands Yardley & Finesse which operate in fairly competitive segments. It's not only creative excellence but strategic capabilities too which are critical for gaining market share in categories like soaps, shampoos & deodorants. We are delighted to have Percept as our partner as we believe they fulfil the above objectives. I am sure with Percept on board we have got the right partner to grow our India business significantly."

Source:
Campaign India

Related Articles

Just Published

2 days ago

Engineers India scouts for creative partners

Expressions of interest have been invited from eligible advertising agencies to execute branding and non-branding communications jobs for the Government of India undertaking.

2 days ago

India's IAA chapter launches campaign to combat ...

As the general elections enter their final stretch, the campaign is leveraging a series of digital posters to motivate the public to cast their votes for the issues that matter most to them and to society.

2 days ago

From niche to mainstream: The rapid rise of the ...

With the creator economy touted to reach $480 billion by 2027, its emergence has undeniably changed marketing plans and reshaped the future. KlugKlug's co-founder and CEO Kalyan Kumar explains.

2 days ago

Why international airlines want a piece of Air ...

Leveraging gen AI to develop a chatbot has been an important facet of Air India’s digital transformation. The Silicon Valley-based chief technology officer of the airline talks to Campaign about the process of developing and besting the chatbot.