JWT has created a new TVC for Pepsi. This film is a part of the 'Change the Game' campaign that was released during the ICC World Cup 2011 by the brand. Taproot had handled Pepsi's communication during the tournament.
This TVC features three of India's world cup winning players; Virat Kohli, Mahendra Singh Dhoni and Suresh Raina. In this film, a 'Youngistaani' is shown explaining a shot called, 'Khatak Khatak Khatak Khatak, Bat Utha Tu Jhatak, Kar Shuru Gatak Gatak Gatak Gatak Gatak'. While explaining the shot, the 'youngistaani' manages to outsmart the trio and get their Pepsi.
Commenting on the campaign, Sandeep Singh Arora, executive vice president, marketing, Cola, PepsiCo India, said, “While the Indian cricket team changed the game this World Cup; only Youngistaan has the audacity to challenge the champions and say ‘cup toh jeet liya par ek shot abhi baki hai’. The new TVC projects the bold and irreverent attitude of today’s youth.”
Saurabh Saksena, executive business director, JWT India, added, “Pepsi has always been the voice of the youth. This new TVC takes forward the cricketing spirit in an irreverent, fun, challenging and unmistakably Pepsi manner.”
For more information on the campaign, visit Pepsi's Facebook page.
Credits
Creative Agency: JWT India
Executive creative director: Soumitra Karnik
Executive brand director: Saurabh Saksena
Copywriter: Soumitra Karnik
Production House: Corcoise Films
Media Planning: Mindshare
Director: Prasoon Pandey
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