Pavan Chandra has resigned from his position of head, VivaKi Nerve Centre, India to join Mogae Media as chief incelligence officer.
Mogae Media is the new mobile monetisation venture launched recently by Sandeep Goyal, former JV partner of Dentsu in India.
Mogae Media is the sole and exclusive partner of Airtel for marketing its entire advertising inventory.
Chandra will partner Gaurav Luthra, chief business officer, Mogae Media. On Chandra's appointment, Luthra said, “Pavan is a dreamer and a doer. As an evangelist for a new medium, he has just the right mindset and experience.”
According to Chandra he has found one in the evangelising of mobile as a medium for brand communication and branded commerce. His domain at Mogae will be ‘Incelligence’, intelligence derived from cellular usage.
Chandra started his career at The Times of India selling space in magazines like Dharmayug and Femina. From there he moved to directing and producing ad-films before joining JWT in the media planning department working on clients like Pepsi, Nestle and GSK. He has now been 24 years in the business of advertising.
Post JWT, he has worked across diverse markets : Singapore, Jordan, Taiwan and Hong Kong in media planning in various positions with agencies like DY&R, Initiative, Mindshare, McCann Erickson and ZenithOptimedia. Prior to joining Mogae Media, he set up the VivaKi Nerve Centre in India.
Commenting on the mobile space, Chandra said,“2012 will be the Year of the Mobile. The versatility of the medium, the customer knowledge and the pinpointed targeting makes mobile a medium that will create its own space in clients’ marketing plans. We are here to make it happen.”
