Campaign India Team
Oct 18, 2017

Partner Content: Panasonic Smart Phones captures the emotions of this festive season

A brilliant new digital film by Panasonic Smart Phones, featuring the legendary Piyush Mishra, perfectly encapsulates the festive mood of Diwali.

Partner Content: Panasonic Smart Phones captures the emotions of this festive season
Brands across the entire nation are coming out with festive ad campaigns to celebrate Diwali in their own unique way. With the same festive spirit, Panasonic Smart Phones has come up with a Diwali campaign - Diwali Sirf Ek Tyohaar Nahi Hai, that represents the true essence and spirit of this festival and the celebrations that it brings with it. 
 
The digital film revolves around their latest launch, Eluga Ray 500 and the features that it provides in a beautiful and subtle manner. Voiced by the renowned poet and actor Piyush Mishra, this video captures how a smartphone has become an integral part of our lives capturing and preserving every occasion. 
 
The video starts with a backdrop of Diwali celebrations where a brother pulls a prank on his sister and the people around capture her reaction and share it with their friends and family. Similarly, the rest of the film presents different features like video calling and the smart use of transaction of money. 
 
 
The ad film has a fun and relatable content that resonates with the youth as well as all the people of other age groups. It also presents Eluga RAY 500 as a great gifting option because it's as special as the festival. The end note “Diwali sirf tyohaar nahi hai and Panasonic sirf ek phone nahi hai” summarizes the entire film. 
 
The campaign is being executed by Sociowash, a young marketing agency based in New Delhi. Sociowash provides innovative marketing solutions and boasts of clients like Educomp, Omaxe, Belkin and HELLA India.
 
Credits
 
Agency: Sociowash  
Script & Direction: Tejender Sharma
Panasonic Team: Pankaj Rana, Amlan Pati, Dhruv Bahl
Producer: Rohit Sakunia & Tejpal Singh
Camera: Kiran Deohans
Voice Over: Piyush Mishra 
Music: Saurabh Vaibhav
Music Programmed by: Shamita
Sociowash Team: Raghav Bagai, Pranav Agarwal, Amit Dhawan, Riddhima Arora, Saurabh Patnaik and Deepak Rawat.

 

Source:
Campaign India

Related Articles

Just Published

Premium
PETA responds to Vodafone Pug row
Premium
9 hours ago

PETA responds to Vodafone Pug row

The CEO of PETA India responds on why it is important to keep the Pug out of advertising commercials

Premium
Cannes Lions 2018: AKQA Future Lions open for entries
Premium
12 hours ago

Cannes Lions 2018: AKQA Future Lions open for entries

Five winning teams get a complimentary pass to the festival

Premium
Cannes Lions 2018: Amit and Praful Akali among speakers
Premium
12 hours ago

Cannes Lions 2018: Amit and Praful Akali among speakers

The duo along with Heather Bresch (CEO, Mylan) and Pooran Isarsingh (terminally ill patient) will be part of a panel titled 'experiments with life-changing creativity' on 19 June

Premium
Weekend Watch: Indian brand aims to deliver the boot to Arsene Wenger
Premium
14 hours ago

Weekend Watch: Indian brand aims to deliver the ...

Watch the film conceptualised by DDB Mudra here