As a first step towards developing and strengthening the Retail Practice, O&M India has announced the appointment of Rahul Saigal, vice president - retail. The Retail Practice is aligned with OgilvyAction. Saigal (pictured) will be based in Mumbai.
“Retail is certainly one of the key areas of focus in O&M’s future plans. The Retail Practice will reinforce our 360 brand building offering, strengthening our client’s brands. We believe Rahul has the wherewithal to drive this practice successfully and we are happy to have him with us,” said Sanjay Thapar, group president North and East, O&M. Thapar also has national responsibility for OgilvyAction.
An MBA from the Asian Institute of Management, Manila and with a Diploma in print journalism, Saigal started his career with Bennett Coleman. He has worked with Ogilvy Manila, J&J and more recently a brief stint at Havas.
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