O&M has won a number of awards at the PMAA (Promotion Marketing Awards of Asia) Dragons of Asia 2008 including a 'Dragons by Country' award, two golds and a silver. The awards were announced on August 4, 2008.
O&M won the 'Dragons by Country' (Best in India) award for Lifebuoy Swasthya. It also won golds in the best integrated communications category and the best effective long term category for Lifebuoy Swasthya Chetna. It bagged a silver in the best small budget campaign category for Lifebuoy Gurudwara Activation.
The PMAA Dragons rewards the best work across Asia in the field of promotion marketing capturing the best strategies, techniques and execution. The winners from PMAA represent Asia and compete at the global level in the MAA GLOBES (Marketing Agencies Association Worldwide) Awards to be announced during the conference of MAA Worldwide, on October 20th, 2008.
Samir Gupte, country head-Ogilvy Outreach, the agency behind the campaigns said, "We have always believed in doing great work that works for the brands. These awards are recognition of the thinking and efforts that go into making of successful campaigns. LBSC and Lifebuoy Gurudwara are both unique campaigns that capture key consumer insights and follow it up with scalable and flawless execution".
