Campaign India Team
May 05, 2017

New Business League: March 2017 update

JWT and Mediacom leapfrog to take top creative, media agency positions respectively

New Business League: March 2017 update
The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
 
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com.  
 
CREATIVE AGENCY LEAGUE
 
Rank This Month Rank Last Month Agency Recent Wins Estimated YTD win revenue (Crore) Recent losses Estimated overall YTD revenue (crore) No. of wins
1 4 J. Walter Thompson Asian Paints Limited Project, Sun TV Network 336.28   336.28 43
2 1 Ogilvy Tata Salt, Unilever India Project, Dream11.com Project 303.58   303.58 20
3 7 Mullen Lowe Lintas Group Go Daddy, MTV Beats Project, Vivo Mobiles Project 160.58 Croma 153.88 27
4 2 Publicis + Publicis Ambience Isuzu Motors, Cruise Airconditioners, Games24x7 147.37   147.37 15
5 3 McCann Worldgroup Hero Project, Maruti Udyog Project, Choice Project 124.65   124.65 14
6 5 Leo Burnett Agro Global Project, Nutrica International, Jayyem Foods Project 112.11   112.11 15
7 6 Dentsu Toonz India, HT Media, Roca and Parryware, JK Tyres 72.89   72.89 8
8 11= L&K Saatchi & Saatchi Tata Realty & Infrastructure, Amway, Bauli Confectionery 60.47   60.47 5
9 8 Famous Innovations Ruosh, Taneira, Livpure 46.91   46.91 3
10 9 Isobar Sports client 37.02   37.02 4
11= 10 Hyphen Regal Shoes 33.51   33.51 1
11= 48 Rediffusion Y&R News18.com 33.51   33.51 1
11=   Indigo Consulting Danone Digital 33.51   33.51 1
14 11= Paperboat Brandworks Lokmat, Croma 26.81   26.81 2
15= 11= Digital F5 Victorinox digital 20.1   20.1 1
15=   iProspect HCL Technologies Digital, IndiaProperty Digital, BloombergQuint Digital 20.1   20.1 3
17= 14= 21n78e Creative Labs Metropolis Healthcare 13.4   13.4 1
17= 14= RK Swamy BBDO PN Rao 13.4   13.4 1
17= 14= WATConsult Brussels Airline Digital 13.4   13.4 1
17= 41 Social Kinnect Everyuth Naturals Digital, Safari Bags Digital 13.4   13.4 2
            1,616.30 168
 
MEDIA AGENCY LEAGUE
 
Rank This Month Rank Last Month Agency Recent Wins Estimated YTD win revenue (Crore) Recent losses Estimated overall YTD revenue (crore) No. of wins
1 9= Mediacom Make My Trip, Luxehues, Brand USA 238.51   238.51 5
2 1 MEC Phonepe.Com, Cavinkare, Corvi 188.75   188.75 3
3 9= Havas Media Swiggy.com, TVS Srichakta Ltd., Kohler India 184.63   184.63 14
4 9= Dentsu Media Maruti Suzuki 102.95   102.95 1
5 2 Mindshare Aditya Birla Financial Services, J&K Tourism 87.94   87.94 12
6 18 Maxus Indian Premier League 68.64 Cigna TTK 65.49 1
7 6 Lodestar Universal M.P Birla Group, Duroflex, RP Sanjiv Goenka Group 57.31   57.31 3
8 9= Lintas Media Group Women and Child Development Ministry(Planning), RP Sanjiv Goenka Group 50.45   50.45 2
9 3 Starcom Nickelodeon, Mahindra Holidays & Resorts (Digital) 30.89   30.89 2
10 4 Carat Standard Chartered Bank 30.12   30.12 18
11 9= Zenith Lactalis 34.32 Swarovski India 28.79 1
12   Famous Innovations Ruosh 20.59   20.59 2
13 5 OMD Colors, Lovely Professional University, Cigna TTK 34.32 SCB 19.24 4
14 7 Madison Media NestAway 6.86   6.86 1
15 8 PHD HP(digital) 3.43   3.43 1
16= 9= Alliance          
16= 9= Foxymoron          
16= 9= Media Kinnect          
19 19 Vizeum   0 Colors -18.32 0
            1097.6 70

 

Source:
Campaign India

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