Susana Tsui has been promoted to the role of regional president of Neo@Ogilvy. Tsui (pictured) has been elevated from the post of regional managing director of Neo@Ogilvy. She will be reporting to Kent Wartime, president, OgilvyOne Asia Pacific.
Tsui's new mandate will include handing over daily operational responsibilities to her in-market senior management team and continuing her focus on further strengthening Neo’s capabilities in the digital media, including the agency's capabilities specifically in display, search engine marketing, performance marketing, analytics and emerging media platforms. Also added to her portfolio will be the development of new business models, launching new service offerings and the identification of acquisition and merger opportunities.
Speaking about Tsui's promotion, Wertime said, “Under Susana’s leadership, we have seen Neo@Ogilvy continue to grow and strengthen in every aspect of the business. This is essential given the importance of digital media to so many of our clients today. I’m really pleased that Susana’s talent and leadership are being recognized through her official promotion to president of Neo@Ogilvy, Asia.”
Commenting on her appointment, Tsui added, “Neo is the most exhilarating job I have ever had. In my new role, the challenge will be to continue developing deep client relationships, injecting new digital talent into the network and ensuring we retain our leadership position in the APAC digital media arena.”
Prior to joining Neo@Ogilvy, Tsui was the GM of a full service digital agency (XM Hong Kong) and later MD of XM/RMG Connect, China. She has also served as the client services director of Modem Media, North Asia, now a part of Digitas and has also served as director of sales at Engage Technologies.
