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The campaign leverages a social media viral trend to raise awareness and funds for the 'Sheroes Hangout Cafe'.
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As the push to stand out becomes even more critical in a concentrated public relations landscape, Mint+Milk PR's Komal Rukhana gives brands four helpful tips on how to navigate and shine amongst the clutter.
Previously serving as national creative directors, both will continue to work under the leadership of Rajdeepak Das, the chief creative officer of Publicis Groupe South Asia and chairman of Leo Burnett South Asia.
The global agency network has opened three new campus locations in Bengaluru, Chennai and Gurugram, with a fourth due to be opened in Hyderabad in October.
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