Campaign India Team
Mar 21, 2014

Lowe Lintas wins Myntra.com's creative duties

Move follows multi-agency pitch; first AoR appointment by e-commerce portal

Lowe Lintas wins Myntra.com's creative duties

Myntra.com has appointed Lowe Lintas as creative AoR. The online portal has worked with agencies on projects until now, informed an agency statement.

Vikas Ahuja, CMO, Myntra, said, “Lowe’s work speaks for itself - with strong examples of engaging, clutter-breaking communication campaigns across industries. Their team brings great chemistry and zest for success and we are delighted to have them on board as our partners, to take brand Myntra to greater heights.”

GV Krishnan, ED, Lowe Lintas, said, “E-commerce is the category of the future and is growing at a phenomenal pace. What excites us about Myntra is their vision and leadership in the fashion category. We are delighted to partner and meet their ambition to be a billion dollar business in two years. We wish to create 'fandom' for Myntra and make the brand endearing, aspirational and yet inclusive to all its consumers.”

Joseph George, CEO, Lowe Lintas and Partners, added, “The company and category they operate in are both future facing. They are a great bunch of guys and we’re absolutely thrilled to partner with them in their journey.”

Source:
Campaign India

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