Wall kicked off by saying that just because technology is fragmenting audiences, Lowe still prefers to think of audiences as 'the many', not 'the few'. “Because it’s an approach that works in ways that we can see as well as feel,” he said.
Lowe and Partners on populist creativity
SPIKES ASIA - Day three of Spikes Asia 2011 saw Lowe and Partners global CEO Michael Wall, and Lowe Philippines ECD Leigh Reyes co-present ‘For the many not the few: populist creativity in Asia’.
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