Campaign India Team
Dec 04, 2014

Liqvd Asia bags the digital mandate for Celkon Mobiles

Account was won following multi-agency pitch

Liqvd Asia bags the digital mandate for Celkon Mobiles
Liqvd Asia will handle the digital mandate for Celkon Mobiles. The account was won following a multi-agency pitch. 
 
Murali Retineni, executive director, Celkon Mobiles, said, “We have always been a Pan India brand with significant spends on Digital but we are now planning an aggressive spike in our spends on the digital medium. We were looking for an agency that had proven capabilities in this segment and are delighted to have appointed Liqvd Asia as our digital agency. We are hopeful that together we will take the brand to new heights”.
 
Zubin Nalawalla, co-founder, Liqvd Asia, added, “We are excited to add Celkon Mobiles to our prestigious client list and to extend comprehensive digital media management to the brand. We are looking forward to working closely with the brand."
 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

15 hours ago

PM gets emotional, recalls 10-year bond with ...

Before filing his nomination from Varanasi, PM Narendra Modi recalled how his relationship with Kashi and river Ganga evolved over the years since he first contested the seat in 2014.

16 hours ago

Navigating the storm: Crisis communications in the ...

As the pace of communications gets rapider in the digital age, navigating messaging with proactivity, precision, and patience can make all the difference in managing an organisation's reputation. VFS Global's chief communications officer explains.

17 hours ago

Ad volumes spike by 16% as IPL 17 attracts new ...

The latest TAM Sports ad index also found the number of categories and advertisers for this IPL 17 season increased by 45%.

17 hours ago

Truth be told: How India's Gen Z is handling the ...

A recent survey by The 23 Watt reveals concerning trends: Fake news is widespread, and 91% of Gen Z in the capital region believe it can influence voting decisions.