Lenovo's Amit Doshi joins Britannia as CMO

Britannia Industries has announced the appointment of Amit Doshi as chief marketing officer. Doshi moves from Lenovo where he was director - marketing (India and South Asia).

 

He replaces Vinay Subramanyam who left the company last month. 

 

This is Doshi's second stint with Britannia. He was with the company for close to nine years between November 2004 and August 2013. He takes over as CMO at Britannia on 17 January.

 

Varun Berry, managing director, Britannia Industries, said ‘’I am happy to welcome Amit back to the Britannia family. Amit’s cross-sectoral marketing experience will be valuable in taking our innovation mindset to the next level and building consumer delight. I thank Vinay for his invaluable contribution in building purposive brands especially during the difficult times of the last two years, and wish him the very best in his endeavors.’’