Havas Media has bagged the media duties of dairy company Neo Milk Products.
The Gurgaon-based company which markets yoghurt under the Neo brand name in NCR currently, is looking to expand its consumer range to Lassi, Chaas, Raita and Paneer. The company also markets yoghurt to business establishments under the brand name Tristar. The Neo brand also nurtures pan-India ambitions.
“We found Havas Media’s understanding of the category where branding and strategy plays a big part to be a major plus in this regard. Their meticulous, innovative and tailor-made approach convinced us that they were the people to partner with in our growth plans,” said Dinkar Suri, director and president, Neo Milk Products.
“The company is backed by strong players and a management keen on pan-India presence, we look forward to working with them”, explained Anita Nayyar, CEO, Havas Media Group, India and South Asia.