Growing with Indian brands, delivering global design

WPP’s brand and retail design agency Fitch launched a studio in Mumbai five years ago. Ninety per cent of the agency’s revenues in India are from retail design today, but areas like brand identity and packaging are chipping in, says Moin Mir, development director, Fitch India, in conversation with Campaign India. Excerpts:

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Homegrown companies are increasingly investing in retail design, says Mir

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