Campaign India Team
Jul 03, 2023

Dream11 to be BCCI's lead sponsor

Deal to run till June 2025

Dream11 to be BCCI's lead sponsor
The Board of Control for Cricket in India (BCCI) has announced Dream11 as its lead sponsor from 1 July 2023 to 30 June 2025.
 
Dream11 will be seen on team India jerseys starting from the Test series against the West Indies, the team’s first assignment in the ICC World Test Championship 2023-25 cycle.
 
Dream11 replaces Byju's.
 
Roger Binny, president, BCCI, said, “I congratulate Dream11 and welcome them on board again. From being BCCI’s official sponsor to now being the lead sponsor, the BCCI-Dream11 partnership has grown from strength to strength. It is a direct testament to the trust, value, potential and growth that Indian cricket offers. As we prepare to host the ICC World Cup later this year, enhancing fan experience is among our top priorities and I am confident that this partnership will help us elevate the fan engagement experience.”
 
Harsh Jain, co-founder and CEO, Dream Sports, said, “As a long-standing partner of BCCI and team India, Dream11 is thrilled to take our partnership to the next level. At Dream11, we share our love for cricket with a billion Indian cricket fans, and it is a matter of pride and our privilege to become the lead sponsor for the national team. We look forward to continue supporting the Indian sports ecosystem.”
Source:
Campaign India

Related Articles

Just Published

1 day ago

Nespresso to launch in India by late 2024

The roll-out in India will begin with the opening of its first boutique in Delhi, with plans to expand to other major cities subsequently.

1 day ago

Netflix reports strong Q1 growth but is it painting ...

Although Netflix has added almost 10 million new paid subscribers in early 2024, some experts believe advertising is quickly becoming the streaming giant’s long-term profitability plan, presenting a compelling opportunity for brands.

1 day ago

WPP blames Pfizer loss and tech client cuts for ...

In contrast, Publicis, Omnicom and IPG all increased their revenues.

1 day ago

Panasonic nurtures next generation of reporters in ...

Originating 34 years ago in the US, KWN has successfully nurtured creativity and media literacy among young people across various countries prior to launching in India.