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Campaign India’s Arati Rao asks Sonia Huria, senior manager - communications at Colors, and Yash Khanna, president of CMCG India, if public relations is getting more challenging with the increasing incidence of paid media and whether the latter is ethically sound
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The 17th edition of the festival will host over 50 speakers and entertainers across 20 sessions in addition to more than 15 masterclasses.
As reported earlier by Campaign India, the pitch had several big-ticket agencies vying for the plum account alongside the incumbent.
The series highlights the bottled water brand’s efforts to encourage conscientious consumption and environmentally sustainable practices, while shedding light on the issue of counterfeit products.
BBDO India earns one of four White Pencils given out this year for making a difference in the industry.