Doo Creative bags ‘Agency of the year’ at Adex; JWT Mindset wins 15 metals

Doo Creative, a three year-old Hyderabad-based creative agency, bagged the ‘Agency of the year’ title with an 18-metal haul including 12 Golds and six Silvers at the Advertising Club Hyderabad’s Adex Awards for 2012.

The awards - for work done in 2012 - list ‘First’ and ‘Second’ winners in each category, which translates as ‘Gold’ and ‘Silver’. Winners were announced in a ceremony on 30 August 2013.

JWT Mindset won 15 awards including nine Golds and six Silvers. JWT Mindset also bagged the ‘Copywriter of the Year’ and ‘Art Director of the Year’ trophies.

This year, Adex saw 24 agencies participating, of which 17 won awards. A total of 250 entries were in the fray. The full list of winners is pasted at the end of this article.

The jury comprised Saurav Chakraborthy, head of digital, Cleartrip.com; R Sridhar, CEO, Brandcomm; Murali Krishnan creative consultant (former creative director, RKSwamy BBDO) ; Suresh Babu, producer (ex-creative director, O&M); and MK Ramesh (ex-creative director, Lintas).

On the win, TV Prasad, MD, Doo Creative, said, “We showed our dominance in all categories and bagged awards for all clients we handle. The credit goes to our clients and the fabulous team that pushes the limits to deliver outstanding results!”

“The difference Doo Creative brings to the table is: creative that works in the marketplace, not creative for creative sake,” added Viswaprasad Raju, director, Doo Creative.

On JWT Mindset’s wins, Ram Gedela, CEO, said, "Our focus is on creating work that will help our clients meet their business goals. When that work is also recognised by our peers for its creative excellence we find it very heartening. We have the honour of working with some of Hyderabad's leading blue-chip businesses, and this recognition is as much a tribute to their professional capabilities as it is to ours".

The awards night, sponsored by Sakshi Daily, was attended by more than 400 participants from advertising, media and marketing.

View the full list of winners here: