DDB Mudra Max bags media duties for Nirmal Lifestyle

Following a multi-agency pitch, DDB Mudra Max has won the media duties for property development company Nirmal Lifestyle.  The size of the business is said to be in the range of Rs 25-30 crores.

Commenting on choosing DDB Mudra Max, Rajeev Jain, director, Nirmal Lifestyle, said, “We at Nirmal lifestyle have a vision for the next 25years for our growth and expansion through ‘Innovating, Creating and Transforming’ strategy. In the last ten years Nirmal was successfully creating residential townships and shopping malls. We have a vision to take up fitness and sports as our company's core DNA and also to make it a part of our townships and retail and commercial projects. As this is a big leap for our company in terms of the growth we are looking in the next 10 years, we also require a media design and planning agency of equal calibre who can give our vision support and strength required. We are delighted to partner with DDB Mudra Max and are confident that they will do a great job and take our brand to the next level.”

Samir Khanna, head, DDB Mudra Max, media, Mumbai, added, “This is a prestigious win for us. The vibrant vision of Nirmal Lifestyle of ‘Innovating, Creating and Transforming’ and focus on sports and fitness as their core DNA has got us very excited.  We look forward to partnering with the team at Nirmal Lifestyle.”