Campaign India Team
Jul 24, 2017

Comio appoints Sumit Sehgal as its CMO

Sehgal will lead the marketing mandate to build the Comio brand in India

Comio appoints Sumit Sehgal as its CMO
Cell phone maker, Comio, has appointed Sumit Sehgal as its chief marketing officer. 
 
Sehgal will lead the marketing mandate in building Comio as a differentiated, strong and conversational brand in the mobile handset market.
 
With over two decades of experience in sales and marketing, Sehgal’s prior assignments have been with JWT, ITC, Bharti Teletech, Max Life, and Intex Technologies. During this period, he has built many
brands and led multiple marketing initiatives aimed at delivering meaningful brand and business outcomes.
 
Sanjay Kumar Kalirona, CEO and director, Comio said, “Sumit Sehgal is a vital addition to the team at a time when the brand is in the nascent stage. It is a pleasure to have such an experienced professional in place and leading a critical part of the organisation.”
 
Sehgal adds, “Building a new brand from scratch is a marketer’s delight. It is also thoroughly challenging to carve out your space in a VUCA market such as mobile handsets.”
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
The rise and rise of the influencer
Premium
9 hours ago

The rise and rise of the influencer

A study by the InterPublic Group in association with FCB Cogito consulting is a reminder that authenticity is the principal root of healthy brand-consumer relationships.

Premium
WARC Media Awards 2017: Mediacom India earns 'Effective Channel Integration' shortlist
Premium
14 hours ago

WARC Media Awards 2017: Mediacom India earns ...

Lone entry from India in the category to have made the cut

Premium
Weekend Watch: Pornhub takes to sex toys for song
Premium
18 hours ago

Weekend Watch: Pornhub takes to sex toys for song

Watch the film conceptualised by Officer & Gentleman here

Premium
Weekend Laugh: Producer's Diary by Dalbir Singh
Premium
19 hours ago

Weekend Laugh: Producer's Diary by Dalbir Singh

Kiss films' co-founder and managing partner continues with his sketches for Campaign India