Campaign India Team
Jul 24, 2017

Comio appoints Sumit Sehgal as its CMO

Sehgal will lead the marketing mandate to build the Comio brand in India

Comio appoints Sumit Sehgal as its CMO
Cell phone maker, Comio, has appointed Sumit Sehgal as its chief marketing officer. 
 
Sehgal will lead the marketing mandate in building Comio as a differentiated, strong and conversational brand in the mobile handset market.
 
With over two decades of experience in sales and marketing, Sehgal’s prior assignments have been with JWT, ITC, Bharti Teletech, Max Life, and Intex Technologies. During this period, he has built many
brands and led multiple marketing initiatives aimed at delivering meaningful brand and business outcomes.
 
Sanjay Kumar Kalirona, CEO and director, Comio said, “Sumit Sehgal is a vital addition to the team at a time when the brand is in the nascent stage. It is a pleasure to have such an experienced professional in place and leading a critical part of the organisation.”
 
Sehgal adds, “Building a new brand from scratch is a marketer’s delight. It is also thoroughly challenging to carve out your space in a VUCA market such as mobile handsets.”
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Treebo ropes in Nishant Gupta as head of brand and marketing
Premium
11 hours ago

Treebo ropes in Nishant Gupta as head of brand and ...

Was group product head - male grooming at Marico prior

Premium
Shooting yourself in the Facebook
Premium
16 hours ago

Shooting yourself in the Facebook

In its efforts to recover from the recent scandal, Facebook is being more transparent and proactive, but still refuses to acknowledge a central truth.

Premium
Cannes Lions 2018: Ten Indians among 413 jury members
Premium
1 day ago

Cannes Lions 2018: Ten Indians among 413 jury members

The jury is composed of people from 50 countries and has a men to women ratio of 54:46

Premium
View from Nepal: Rural Nepal - an opportunity in disguise
Premium
1 day ago

View from Nepal: Rural Nepal - an opportunity in ...

The author states reasons why rural Nepal could be the next big thing for marketers