Cell phone maker, Comio, has appointed Sumit Sehgal as its chief marketing officer.
Sehgal will lead the marketing mandate in building Comio as a differentiated, strong and conversational brand in the mobile handset market.
With over two decades of experience in sales and marketing, Sehgal’s prior assignments have been with JWT, ITC, Bharti Teletech, Max Life, and Intex Technologies. During this period, he has built many
brands and led multiple marketing initiatives aimed at delivering meaningful brand and business outcomes.
Sanjay Kumar Kalirona, CEO and director, Comio said, “Sumit Sehgal is a vital addition to the team at a time when the brand is in the nascent stage. It is a pleasure to have such an experienced professional in place and leading a critical part of the organisation.”
Sehgal adds, “Building a new brand from scratch is a marketer’s delight. It is also thoroughly challenging to carve out your space in a VUCA market such as mobile handsets.”