Colors ropes in Prashaant Bhatt as head of fiction

Colors has appointed Prashaant Bhatt as head of fiction. Bhatt joins Colors from Balaji Telefilms, where he was the creative head for several shows.

Bhatt will be responsible for driving the fiction properties on Colors, and take key decisions on new show productions and concepts that will best engage and entertain the viewers. He is set to begin his journey on 1 December 2011, and will be reporting to Raj Nayak, chief executive officer, Colors.

Announcing his appointment, Nayak said, “Given Prashaant’s extensive experience in delivering compelling content for multiple successful fiction properties over the years, we are confident that he will take the Colors’ fiction shows to a new peak. I am proud to have him on the team, and look forward to co-creating new frontiers in fiction programming on Colors.”

Speaking on his new assignment Bhatt said, "I have tremendous appreciation for Colors’ constant attempts towards providing new and innovative content to the viewers through their shows. I am looking forward to working with this incredibly talented group of people and apply my knowledge and experience and contribute to the fiction programming."

He has over 16 years of experience as a writer and creative director of various fiction properties for almost all GECs. In the last few years, he has also been involved in conceptualizing shows and creatively heading them for various production houses which include not only Balaji Telefilms, but also Rajshri Productions, Cinevistas, Creative Eye, AK Films, UTV and Shreya Creations among others.