The shortlists for the 2018 edition of Campaign India's Digital Crest Awards (CIDCA) have been announced.
Winners of the eighth edition of the awards will be announced on 5 June at Hard Rock Cafe, Worli, Mumbai. Entry to the awards night is by invitation and restricted to pre-registered guests.
To view images from the jury day and see the list of jurors, click here.
| Entry Category | Entry Title | Entrant Company | Brand |
| Advergaming | CEAT leverages Advergaming to drive Road Safety among Gamers | Isobar India | Ceat Tyres |
| Advergaming | Look Look FB 360 Newsfeed Game | Mindshare India | Idea Cellular |
| Advergaming | Thermo Activated Ice-cream Game | Tonic Worldwide | Dinshaw's Icecream |
| Apps - Mobile Apps | Quit Karo | Fractal Ink Design Studio | Quit Karo |
| Apps - Mobile Apps | RexBot educates India's youth on healthy sex | Interactive Avenues | Durex |
| Apps - Online Apps | Bollywood ka PHD | Tonic Worldwide | Sony MAX |
| Augmented Reality | Mahindra Racing @ Auto Expo | Mahindra & Mahindra | Mahindra Racing |
| Augmented Reality | Don’t just watch it, Experience it | Affle | DishTV |
| Best use of digital personal assistant | Educating users about the product with the help of Chatbot (Haptik) | Interactive Avenues | Aquarius |
| Best use of digital personal assistant | Home party essentials 101- By SIMI India's first AI powered bartender | Mindshare - Bangalore | LiveinStyle |
| Content Community | Yes Mom | MSix | Activ Kids Immuno Booster |
| Content Community | #KhanemeinTwist Series - First ever "OnDemand" Cookery show | Tonic Worldwide | Nutralite |
| Content Community | CEAT uses native Educational Content to drive Road Safety message | Isobar India | CEAT Tyres |
| Content Community | Knowledge Center | iProspect India | Angel Broking |
| Content Community | Re-Imagining the Future | iProspect India | Bloomberg | Quint & GE |
| Content Community | U Cypher - Content Community | Sparkt | U Cypher |
| Content Community | Developer Ninja Outreach - Influencer Engagement Program | R SQUARE Consulting Services | IBM India |
| Digital Craft - Art Direction/Communication in digital Design | adidas - Registration Video | Isobar India | adidas Uprising |
| Digital Craft - Art Direction/Communication in digital Design | Kong On HBO | FoxyMoron | HBO India |
| Digital Craft - Art Direction/Communication in digital Design | Rakhi With Fabelle | Madison Media | Fabelle |
| Digital Craft - Art Direction/Communication in digital Design | #TurnontheWoofer : Therapeutic Musical album for dogs! | Tonic Worldwide | Animals Matter to me |
| Digital Craft - Art Direction/Communication in digital Design | Bajaj Allianz Awkward Silence | WATConsult | Bajaj Allianz General Insurance |
| Digital Craft - Best Use of Design and Navigation | Raymond MTM | Fractal Ink Design Studio | Raymond - Made to Measure |
| Digital Craft - Best Use of Design and Navigation | Mahindra Mutual Fund - Nivesh Jagran | SPARKT | Mahindra Mutual Fund |
| Digital Craft - Best Use of Design and Navigation | #TurnontheWoofer : Therapeutic Musical album for dogs! | Tonic Worldwide | Animals Matter to me |
| Digital Craft - Best use of Interaction Design in Online or Mobile Apps | Adidas uses Mobile Fingerprint Technology to get Women Fitter | Isobar India | Adidas |
| Digital Craft - Best use of Interaction Design in Online or Mobile Apps | CEAT drives Road Safety message through a First Time Interactive Game | Isobar India | CEAT Tyres |
| Digital Craft - Best use of Interaction Design in Online or Mobile Apps | U Cypher - Hamburger Menu | Sparkt | U Cypher |
| Digital Craft - Best use of Interaction Design in Online or Mobile Apps | U Cypher - Scratch to unlock | Sparkt | U Cypher |
| Digital Craft - Best Writing | STAR - Kullfi Kumaar Bajewala | SPARKT | STAR Plus |
| Digital Craft - Best Writing | Har Shakh Pe Ullu Baitha Hain | Sparkt | Star Plus |
| Digital Craft - Best Writing | NOT FOR EVERYONE | Happy mcgarrybowen | Suzuki Gixxer |
| Digital Craft - Best Writing | Ola Share Independence Day #FarakPadtaHai | Happy mcgarrybowen | OLA |
| Digital Craft - Best Writing | Girliyapa and Durex's Girlsplaining | THE VIRAL FEVER | Durex |
| Digital Craft - Best Writing | HDFC Life Content Marketing Campaign | Zirca Digital Solutions | HDFC Life |
| Digital Strategy | One India One Money | Mindshare India | Aditya Birla Capital |
| Digital Strategy | The Waterfall Targeting Model | Mindshare India | Aditya Birla Capital |
| Digital Strategy | World’s First On-Demand Interactive Cookery show via Facebook Live | Tonic Worldwide | Nutralite |
| Digital Strategy | Data Led Strategy Drives 8X Conversions for MFCW | Isobar India | Indian Blue Book |
| Digital Strategy | Look Look Digital Campaign | Mindshare India | Idea |
| Digital Strategy | The Great Indian Chocolaty Robbery | Wunderman International | Kellogg's Chocos - Chocos Fills |
| Digital Strategy | Jeep Compass - Digital | FCA India Automobiles | Jeep India |
| Digital Strategy | ICICI Bank - Lasersight | iProspect India | ICICI Bank |
| Digital Strategy | Giving India the sound of friendship | Mindshare | McDowells no.1 soda |
| Digital Strategy | Girliyapa and Whisper’s Sit Improper | THE VIRAL FEVER | Whisper |
| Digital Strategy | When Durex launched Jeans | Interactive Avenues | Durex |
| Digital Strategy | iMarket | iProspect India | DSP BlackRock |
| Digital Strategy | #70TripsToFreedom | Teen Bandar | INOX |
| Digital Strategy | Unleash Your Wild Side | Mindshare India | Magnum Ice Cream |
| Digital Strategy | Castrol POWER1 Cruising Legends | FoxyMoron | Castrol POWER1 |
| Digital Strategy | Driving Awareness and Engagement for PBL Season 3 | Columbus India | Premier Badminton League |
| Digital Strategy | Kissan Tiffin Time Table | Mindshare India | kissan |
| Digital Strategy | STAR - TED Talks India Nayi Soch | SPARKT | STAR Plus |
| Digital Strategy | Mutual Funds Sahi Hai | iProspect India and Dentsu X | AMFI |
| Digital Strategy | Moment Marketing Films | Social Kinnect | Indiabulls Home Loans |
| Digital Strategy | How Boost used Data and Machine Learning to Identify & target kids online | Mindshare | Boost |
| Digital Strategy | Micra CVT Leadership | OMD | Nissan |
| Digital Strategy | TOTAL QUARTZ - Bonnet Pe Charcha | Total Oil India | TOTAL QUARTZ |
| Digital Strategy | Mutual Funds Sahi Hai | Mirum Digital | Mutual Funds Sahi Hai |
| Display | Project Avalanche – $43 billion corporation on a Single Canvas | Mindshare India | Corporate |
| Display | Adidas leverages App Based Fingerprint Technology to get Women Fitter | Isobar India | Adidas |
| Display | Video Marketing Stirs Up Search Queries to Increase ROI by 122% | Logicserve Digital | ICICI Prudential Mututal Fund |
| Display | Amazon Fire TV Launch | Interactive Avenues | Amazon |
| Display | Kissan Tiffin Time Table | Mind share India | Kissan |
| Display | Mutual Funds Sahi Hai | iProspect India and Dentsu X | AMFI |
| Display | Targeting cold sufferers in 72 hours! | Mindshare | Otrivin |
| Display | PUMA | Customize Your Fit | Affle in partnership with DDB Mudra | Puma |
| Display | Hero Duet Chatbot | isobar india | Hero Duet |
| Display | India First Geo targeted Map and Call Banners | Grapes Digital Pvt Ltd | S-CROSS |
| e-Commerce Omni-channel strategy | Raymond | Fractal Ink Design Studio | Raymond |
| e-Commerce Omni-channel strategy | SBI MF improved online sales by 54% using Cross Channel Marketing Automation | Netcore Solutions | SBI Mutual Fund |
| e-Commerce Omni-channel strategy | Technology that revolutionized E-Commerce | Interactive Avenues | Oberoi Hotels and Resorts |
| e-Commerce Omni-channel strategy | Trident Hotels – Driving Efficiency through Data | Interactive Avenues | Trident Hotels |
| e-Commerce Omni-channel strategy | Driving Customer Enquiries for Max Bupa Health Insurance | Columbus India | Max Bupa Health Insurance |
| e-Commerce Omni-channel strategy | Pizza Hut - Delivering a frictionless customer experience and driving footfalls through increased visibility | SingleInterface | Pizza Hut |
| Experiential | Musical Collar | Tonic Worldwide | Animals Matter to me |
| Experiential | Reinventing the Tennis Experience | Langoor Digital | Infosys |
| Experiential | Mind Goal | Innocean Worldwide India | Hyundai Motor India Limited |
| Experiential | Bringing Ideas to life in Real-time via 3D Printing | Tonic Worldwide | Aditya Birla Group |
| Experiential | Earth Live | Isobar India | National Geographic |
| Format Innovation | 80 Character recipe | Tonic Worldwide | Nutralite |
| Format Innovation | TVS NTORQ Launch | Fork Media Group | TVS NTORQ |
| Format Innovation | Adidas uses Mobile Fingerprint Technology to get Women Fitter | Isobar India | Adidas |
| Format Innovation | CEAT uses Quick Time Event Format to drive Road Safety message | Isobar India | CEAT Tyres |
| Format Innovation | CEAT leverages language learning APP to drive Road Safety message | Isobar India | CEAT Tyres |
| Format Innovation | No Ajnabee- Vogon | Mindshare India Pvt Ltd | Idea |
| Format Innovation | Most Entertaining Banner | Mindshare India Pvt Ltd | Idea |
| Format Innovation | Experience Formula E in 360 with Google Daydream | MAHINDRA RACING | Mahindra Rise |
| Format Innovation | Airtel 448 Prepaid Promise Plan campaign | Vserv Digital Services Pvt. Ltd. | Airtel |
| Innovation in e-commerce | Driving Pepsi’s consumption on the wheels | Mindshare Gurgaon | Pepsi |
| Insight-led programmatic buying | Changing Digital Playing Turf | GTB | Ford |
| Insight-led programmatic buying | One size fits all, Fits no one.. | Mindshare | Royal Challenge Sports Drink |
| Insight-led programmatic buying | To position SonyLIV as one stop for football viewing | Magnon\TBWA | SonyLIV |
| Insight-led programmatic buying | #SweatMore - Gatorade Live Panel Activation | Mindshare Gurgaon | Gatorade |
| Insight-led programmatic buying | VIVO Viewtube | WATConsult | VIVO |
| Integrated | One India One Money | Mindshare India Pvt. Ltd. | Aditya Birla Capital |
| Integrated | #TakeTheHint | Danone India | Protinex |
| Integrated | X BKC online marketing strategy. | Netbiz Systems Pvt Ltd | Radius Developers |
| Integrated | I Can You Can | MSix | Cipla Health |
| Integrated | Giving India the sound of Friendship | Mindshare | McDowells no.1 soda |
| Integrated | Ola Share #FarakPadtaHai | Happy mcgarrybowen | OLA |
| Integrated | Mahindra Racing @ Auto Expo | MAHINDRA RACING | Mahindra Racing |
| Integrated | #भुलादेडर | #BhulaDeDarr | Gozoop | Star Bharat |
| Integrated | How Amazon India Battled Customer Fatigue to Build the Biggest Sales Event of the Year | Interactive Avenues | Amazon |
| Integrated | Amazon Fire TV Launch | Interactive Avenues | Amazon |
| Integrated | Zee Cinema - Zee Cine Awards 2018 Integrated campaign | Zee Entertainment Enterprises Ltd | Zee Cinema |
| Integrated | How Amazon Aided Nokia’s Entry to The Indian Smartphone Segment! | Interactive Avenues | Amazon |
| Integrated | Dell Campassador Program | Dell India | Dell India |
| Integrated | Launch of All New Ford EcoSport | GTB | Ford |
| Integrated | Passport to Free Flights | Jet Privilege | JetPrivilege |
| Integrated | Unleash your Wild Side | Mindshare India | Magnum Ice Cream |
| Integrated | The Blind Faith Upgrade | Isobar India | Hotel Ramada |
| Integrated | STAR - TED Talks India Nayi Soch | SPARKT Private Limited | STAR Plus |
| Integrated | Godrej HIT: India's first Online Platelet Donor community for Dengue patients | Godrej Consumer Products Limited | Godrej Kala HIT |
| Integrated | MAX 2 Timeless Awards : Celebrating the foundation of Hindi cinema | Tonic Worldwide | Sony max 2 |
| Integrated | HIMALAYAN HIGHS | 22FEET TRIBAL WORLDWIDE | ZEST110 |
| Integrated | More Indian than you think | MRM//McCANN | Lufthansa German Airlines |
| Media innovation | Thermo Activated Ice-cream Game | Tonic Worldwide | Dinshaws Icecream |
| Media innovation | 80 Character recipe | Tonic Worldwide | Nutralite |
| Media innovation | CEAT leverages Language Learning to drive Road Safety | Isobar India | CEAT Tyres |
| Media innovation | CEAT creates a First Time Ingame Innovation to drive Road Safety message | Isobar India | CEAT Tyres |
| Media innovation | Most Entertaining Banner | Mindshare India | Idea |
| Media innovation | Pringles Diwali | Wunderman International | Pringles India |
| Media innovation | Friendship- 1 Drunk driving- 0 | Mindshare | McDowells no.1 soda |
| Media innovation | Forevermark Life Event | Isobar India | Forevermark India |
| Media innovation | Experience Formula E in 360 with Google Daydream | MAHINDRA RACING | Mahindra Racing |
| Media innovation | STAR - TED Talks India Nayi Soch | SPARKT | STAR Plus |
| Media innovation | IPL targeting with Silverpush for Aquarius | Interactive Avenues | Aquarius |
| Media innovation | Amazon Fire TV Launch | Interactive Avenues | Amazon |
| Media innovation | Hero Duet Chat Bot | isobar india | Hero Duet |
| Media innovation | #UnlockASurprise | Innocean Worldwide India | Hyundai Motor India Limited |
| Media innovation | Raymond Fabric Combo Box | iProspect India | Raymond |
| Media innovation | Woofer- The first ever emailer that de-stresses dogs | Tonic Worldwide | Animals Matter to me |
| Media innovation | Becoming the fitness partner for the millennials-The Quaker Way | Mindshare | Quaker Oats |
| Media innovation | India's first Auto Expo at Night | Grapes Digital | MARUTI SUZUKI |
| Mobile - Voice-Based | 2 Step Voice Format drives 8X Conversions for MFCW | Isobar India | Indian Blue Book |
| Mobile - Voice-Based | Greenlight Planet - Jagmag Ustav | Netcore Solutions | Sunking |
| Mobile - Voice-Based | Ask Dabur - A Mobile Voice Campaign | Netcore Solutions | Ask Dabur |
| Online Video - Short form (180 seconds or less) | No Ajnabee- Vogon | Mindshare India | Idea |
| Online Video - Short form (180 seconds or less) | Chocos Fills Valentine's Week | Wunderman International | Kellogg's Chocos Fills |
| Online Video - Short form (180 seconds or less) | Ola Share Independence Day #FarakPadtaHai | Happy mcgarrybowen | OLA |
| Online Video - Short form (180 seconds or less) | Ola Share World Environment Day #FarakPadta Hai | Happy mcgarrybowen | OLA |
| Online Video - Short form (180 seconds or less) | #HowSafeAreYou | Whyness | Godrej Locking Solutions and Systems |
| Online Video - Short form (180 seconds or less) | NayeRishteNayeVaade | Shreyansh Innovations | Manyavar |
| Online Video - Short form (180 seconds or less) | It's Familytime | Shreyansh Innovations | PS Group |
| Online Video - Short form (180 seconds or less) | 70 Not Out | Shreyansh Innovations | Manyavar |
| Online Video - Short form (180 seconds or less) | adidas- Its On You | Isobar India | adidas running |
| Online Video - Short form (180 seconds or less) | Money Project | FoxyMoron | Aditya Birla Capital |
| Online Video - Short form (180 seconds or less) | #YOGAFOREVERYONE | MRM//McCANN | JCB |
| Online Video - Short form (180 seconds or less) | GoAir Celebrates Raksha Bandhan | FoxyMoron | GoAir |
| Online Video - Short form (180 seconds or less) | The Taste That Grabs You | FoxyMoron | Heinz Tomato Ketchup |
| Online Video - Short form (180 seconds or less) | Made With #RealDoodhDude | Prodigitz Media | Havmor Ice Cream |
| Online Video - Short form (180 seconds or less) | HP Vogon | magnon eg+ | HP Sprocket Printer |
| Online Video - Short form (180 seconds or less) | #ApolloHTS | Prism Sport + Entertainment | Apollo Tyres |
| Online Video - Short form (180 seconds or less) | Think Equity. Think Motilal Oswal. | Motilal Oswal Financial Services | Motilal Oswal Financial Services |
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