Capri Global Capital has appointed Basant Dhawan as group chief marketing officer. Dhawan joined the company on 24 April.
His mandate includes brand marketing, brand building, strategic communications, digital and social media marketing strategies. Capri Global offers MSME loans, housing finance, gold loans, and construction finance.
He moves from Twenty First Century Media, where he was CEO.
Rajesh Sharma, managing director, Capri Global Capital, said, “We are on an exciting journey of growth with an unwavering commitment to serve an unbanked population of the country. We are excited to have Basant Dhawan joining our team of accomplished and dedicated leaders as we evolve our business into new areas, grow our regional footprint, and vision to position ourselves as a game changer in credit inclusion. We are confident that his unrivaled acumen, unwavering commitment to delivering results and fostering creativity will propel the marketing efforts of the company and reinforce our brand strength in today's ever-evolving digital landscape."
In a career spanning two decades, he has also worked with Network18 and Star Sports.
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