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56 years into this edition of Cannes lions and you wonder if all the ideas in the world have been done in some way already. Is there nothing that one can see on the boards here that doesn’t somewhat look like something that has been done before?You would have to take a look at some of the work showcased and awarded here to realise that big ideas may just have come back into fashion.Only this time, the playground may have shifted. It may no longer be the familiar two dimensional space.
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