India opened day one of the Cannes Lions International Festival of Creativity in style as dentsu Webchutney and VMLY&R bagged a Grand Prix each.
dentsu Webchutney's Grand Prix win came for Vice Media's 'The Unfiltered History Tour' in the Radio and Audio Lions category. The entry also won a Silver and two Bronze Lions in the same category.
VMLY&R picked up its Grand Prix for 'The Killer Pack' for Maxx Flash Mosquito Repellent in the Health and Wellness category. The agency also won Silver for Adeli Unipads' 'Reusable Sanitary Pads' in the category.
Leo Burnett was also among the winners as it won Silver for P&G Whisper's 'The Missing Chapter' in the Health and Wellness category.
Winners were also announced in the Outdoor, Pharma, and Print & Publishing categories. There were no Indian winners here.
The election season in India is in full flow. India Today's Rajdeep Sardesai has been travelling across the length and breadth of India and talking to Political Leaders. This is his exclusive conversation with Andhra Pradesh Chief Minister Jagan Mohan Reddy.
With the hype and excitement of last year's Gen AI boom now dissipating, Campaign explores why some brands and agencies are adopting a pushback stance when it comes to the new technology in a bid to avoid its pitfalls.